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Your brand is one of your most valuable assets. It's more than just a logo, but your entire company image. We will help you identify how to best showcase your business and appeal to your audience.

Capabilities Used

Brand, Logo & Identity Development
Level Ground
Collectively Inspiring Empathy

Level Ground is a collective of people, conversations, and experiences that inspire empathy and build relationships across our differences. When designing their brand we took a great deal of time thinking through how it can literally be connected and look integrated in it's letterforms and brand style.

A Modern Refresh

As the Level Ground organization shifted their focus more toward cultural equality, they needed a logo that was more inclusive. The goal for the new mark was to create more flexibility and sophistication while also taking into account the beauty and diversity of the art community.

A colorful system

Angles and line art create a sense of energy throughout the collateral and act as framing devices to lead the eye to key information. We also created a design system for Level Ground's various sub-brands using a color palette that offers each brand a sense of individuality while still being connected to the main brand.

Raffles Insurance Ltd.
Setting a New Course

Raffles Insurance, a 30-year-old insurance company, needed a refreshed look and voice. We had the great honor of updating this brand, representing the country’s first heterogeneous captive insurance company, and building the platform for its future growth. After an extensive interview and research process, we redefined the brand essence, voice, and positioning. From there, we executed a comprehensive redesign of the logo, tagline, website, promotional materials, conference design, and recruiting tools.

From Old to New

When updating the brand, Raffles needed a mark that was simpler, more memorable, and easier to apply with apparel, print, and digital.

Good Tidings Foundation

Featuring powerful typography and a customized flag that works seamlessly with the Good Tidings Foundation primary “GT” acronym or for their 25th anniversary, this logo exemplifies celebration and support which is the Good Tidings Foundation’s specialty.

The Good Tidings Foundation supports and encourages the athletic and artistic growth of children within the Northern California area.

Blackberry Market
Make Space at the Table

We have been involved with Blackberry Market since the beginning. We recently took a look at updating their brand. We have updated their logo, gift cards, menu boards, and more.
We chose an illustrative blackberry as the heart of the new logo, and this honors the history of how the name “Blackberry” is rooted in the restaurant owner's childhood. By using the blackberry as the central identifier for the logo, it is apparent that high-quality food is the focus of Blackberry Market.

Crafted for More

The juxtaposition of bold sans serif and script typography creates a high-end yet approachable feel to perfectly complement the Blackberry persona and the goal of bringing people together through meaningful discussions.

Water and Education Change Everything

Lifewater International is a nonprofit water development organization dedicated to effectively and sustainably serving the world’s rural poor through integrated water, sanitation, and hygiene programs. The organization, which has been around for over 35 years, came to Rule29 for a refresh of their brand, hoping to appeal to new generations and distinguish themselves as a thought and practice leader in this nonprofit space.

Helping Lifewater Refresh to Maximize Impact

With that in mind, Rule29 set out to develop a contemporary look that would demonstrate the professionalism and integrity of Lifewater, while also engaging interested audiences with powerful imagery and sleek design. The new mark is symbolic of Lifewater's signature impact program – WASH (water, sanitation, and hygiene). These three elements come together to form a water drop, with the internal drop representing the final component of Lifewater's work: spiritual well-being.

The Mind & More

The Mind & More imagines a world where people are empowered to live as the healthiest version of themselves. Rule29 partnered with The Mind & More to develop their logo, brand identity, brand guidelines, marketing assets, and website.


Offering everything from nutrition training to yoga to psychological services, The Mind & More website invites people to pursue holistic health no matter where they’re at in their wellness journey. With a mix of dimensional gradients and linework illustrations, the website communicates the depth of wellness and care customers will receive from The Mind & More. Tone-on-tone graphics create a friendly yet sophisticated look that demonstrates the core beliefs of The Mind & More, inviting people of all lifestyles to join the LA-based community.


The Mind & More’s corporate identity features smooth, curved waves that blend gradients of the primary brand color to create a rhythmic flow throughout the pieces. The rounded corners of the business cards coupled while the dividing dots and lines that pull from The Mind & More’s logo create a cohesive collection.


Rule29 had the privilege of developing a colorful, geometric magazine ad to invite active seniors to participate in studio activities. With a central focal point and a bold statement that floods the left page, the viewer is drawn in to read about what The Mind & More has to offer.

Arthroscopy Association of North America
Advancing the Scope

This logo incorporates organic shapes representing the cartilage, ligaments, muscle, and bones one would see on the screen when using an arthroscope. These shapes come together to form an “A” within the main mark and allow for an extension of the brand into additional sub-brands, each incorporating their own, individual mark. The paired type includes customized design elements in order to mirror the attributes of the mark while maintaining clarity and readability at smaller sizes.

Powering the Convenience Revolution

CloudSense is the leading commerce enablement platform for the world’s most demanding industries. Rule29 developed a variety of identities for CloudSense to position the company as an innovative, modern brand in the tech space.

Creating Seamless Experiences

This identity incorporates graphic elements, sophisticated line work, and a diversity of people to evoke a sense of trust, dependability, and maturity. Overlapping concentric circles create a dynamic pattern that represents CloudSense’s seamless service experience throughout the customer journey.

Innovating Global Solutions

This direction maintains a striking sense of who CloudSense is: an innovative, enterprise-grade software performing dependably for the world’s most demanding industries. Professional but approachable, this recommendation offers a mix of patterns and textures. Dotted circles, wavy line work, and cloud shapes come together in both primary and secondary colors to create a light, fresh feel.

Clarifying the Future

In this recommendation, subjects are placed within stylized spaces alongside circular and wave-like graphics to create an energetic aesthetic. Dimensional forms echo the rounded CloudSense logo, while geometric shapes surround the subjects to illustrate compelling, but often complex, cloud software solutions. Overall, this look clearly communicates CloudSense’s goal of helping their customers target potential issues and provide innovative, empowering solutions.

Playful and Expressive

This logo consists of a carrot icon alongside custom, hand-drawn typography. The latter clearly communicates FarmAbilities’ focus on kids and brings an energetic quality to the mark. It also breaks down the longer organization name into a more readable lockup. The complementary icon anchors the logotype – a carrot with two lines meant to be an “F” monogram.

The Big Idea

The stem at the top is made up of three rays. These act much like the imagery one might see above a traditional lightbulb symbol, helping the audience recognize that FarmAbilities is about big ideas and “lightbulb” moments for those they aim to help.

Boston Retail Solutions
Discover What’s In Store

After an in-depth competitive analysis and review of customer interviews, Rule29 helped the former Boston Barricade rename and rebrand themselves as Boston Retail Solutions. The bold new logo aimed to showcase the company's inclusive services to retail brands beyond just barricades. Rule29 also designed an extensive set of guidelines to help provide consistency to future applications of the brand.

Morey Corp
Bringing Connection to Life

Morey Corp desired a brand that captured their collaborative, personalized partnership offerings. Rule29 delivered a logo that stands on the legacy of Morey’s history and lays the foundation for future growth in the IoT space. The individual pieces in this logomark collaborate to construct the Morey “M.” As a whole, the mark symbolizes strategic partnerships that work to create smart, connected solutions together. The updated color choices communicate tradition with a fresh perspective.

Innovation for Good.

Morey aligns itself with leading tech providers to bring smart, connected solutions to life through collaborative design and production, and their identity needed to show a high level of professionalism. The center-aligned visuals and detailed linework lead the eye of the viewer toward informational copy and conveys a sense of pride and Morey’s commitment to details.

Rule29 also extended the brand to apparel and signage.

302 Wheaton
Burgers and Beer for All

As a destination for family and friends to share a great meal and craft beer, 302 Wheaton was created for the local community. Rule29 developed 302’s logo to help launch the restaurant and promote it around town. Using a monoline design style and a balanced composition, the numeral logo presents an elevated yet relaxed brand look.

Bringing a Community Together

The 302 Wheaton Skyline design pulled outlines of well-known buildings in the Wheaton area to connect the brand with its hometown. Using the similar sophisticated yet approachable line work as found in the logo, the skyline look has been applied to T-Shirts to growlers to wall art to provide a seamless brand experience.

Batavia Public Schools
Batavia Public School District 101

The BPS101 goal was simple: create a brand that effectively communicates the excellence the district offers, while providing design expertise to help bring the entire district and school brands under the BPS101 banner.

Making of a Mascot

We interviewed students and teachers from each school in an attempt to understand the “personality” of each mascot and how to retain that in each school's mark.

Different but Cohesive

We designed a family of mascots, each with unique traits and color palette.

1871 Dairy
1871 Dairy Is Bringing Dairy Back to Chicago After a Storied History.

We have been involved with 1871 Dairy from concept to execution on a number of different projects, all of which showcase the quality and heritage of this high-end dairy company. Along with the logo, we created a brand system that was extended to packaging, web, social, and environmental components.

Looking Established from the Start

When designing any brand, we explore the unique qualities needed and the market possibilities present. The 1871 logo needed to reflect the history that inspired its name while looking contemporary enough to stand out in the dairy section of your local grocery store.

Research, Sketch, Rework, Sketch Some More

With every brand we are a part of, we want to capitalize on design options that will help YOU stand out.

Village of North Aurora
Crossroads on the Fox

Situated on the Fox River, the Village of North Aurora enjoys abundant natural beauty, a thriving business sector, and amiable residents. Despite these desirable qualities, many were unfamiliar with the area and assumed it was part of a nearby city, Aurora. To fight this misconception and provide the village with a bold and unapologetic look and feel, Rule29 created an all-new logo, color palette, and tagline.

Community at Its Core

The logomark is comprised of the iconic bridge over the Fox River, a graphic depiction of the river and numerous nature paths of the village, all contained within a circle to communicate the inclusive and vibrant community of North Aurora.

Something to Celebrate

Along with the main mark, we designed logos for their River District Alliance group and annual town festival.