Setting a New Course
Raffles Insurance, a 30-year-old insurance company, needed a refreshed look and voice. We had the great honor of updating this brand, representing the country’s first heterogeneous captive insurance company, and building the platform for its future growth. After an extensive interview and research process, we redefined the brand essence, voice, and positioning. From there, we executed a comprehensive redesign of the logo, tagline, website, promotional materials, conference design, and recruiting tools.