Cuebiq
Visualizing the Offline Journey
Cuebiq is a consumer insights and measurement company that helps marketers, consultants, analytics, technology providers, and more understand the return on their campaign spends in a way that puts privacy at the forefront.
Capabilities
Research and Strategy
Brand, Logo, and Identity
Website Development
Video and Animation
Digital and Social Media
Advertising and Marketing
Infographics and Illustration
Print and Annual Reports
Events and Promotion
The Problem
Location intelligence platforms often feel overwhelming in practice, so Cuebiq turned to Rule29 to tell their story in a way that makes their message clear and accessible. Our research also showed that in a tech-centered ecosystem, it’s important to incorporate elements that are friendly and approachable yet modern and sophisticated in implementation.
Our research showed that in a tech-centered ecosystem, it’s important to incorporate elements that are friendly and approachable yet modern and sophisticated in implementation.
The Solution
To introduce their location intelligence database, we created a brand that was refined while still merging seamlessly with the current Cuebiq branding. Meet Clara. This brand not only created a unique foundation for their platform but also allowed our team to rework messaging where applicable to introduce the solution to new markets.
Built for the Future
Getting in on the ground floor of the Clara branding gave us the opportunity to explore color variations and palettes. The number of data charts and graphs required a wide variety of secondary and tertiary color palettes. To ensure they were on brand, we created nearly 17 different color sets.
Elevating the Brand
Once the Clara brand was in place, we began looking at the Cuebiq brand as a whole to uncover how we could make the platform feel more approachable while still honoring its innovative nature. This was done through a connected eco-system of webpages, sell-sheets, infographics, sales presentations, and even a printed and then animated comic book, which you can discover here.
Working with Rule29 is refreshing—they’re transparent and easy to work with. The marketing and branding services helped unify the new product with the established business. Updates to the site contributed to an increase in online engagement and customer interest. The team at Rule29 has shown dedication to producing quality work that surpasses expectations.
Templatized Sell-Sheets for Easy Internal Updates
Templatized Sell-Sheets for Easy Internal Updates
Infographics for Complex Information
Infographics for Complex Information
