Cuebiq helps advertisers recognize ad spend based on a variety of different data points, one of those data points are verified through seasonal messaging. This Mother's Day-themed infographic balances a data-driven, analytical aesthetic with more traditional imagery. The header, for example, illustrates a city/footfall grid with several semitransparent, overlapping circles. These circles, though, form an abstract representation of a heart further emphasizing the messaging of this seasonal campaign. This subtle unification of thematic and graphic elements are applied throughout, whether that be in the gift and sibling/mother iconography or the heart-shaped center of the main Mother’s Day total spending graphic. The color palette also establishes a warmer, Mother’s Day look and feel while still maintaining a professional, metric-driven approach that advertisers are familiar with.