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Person Riding Dirtbike Person Riding Dirtbike

Powering a Campaign

Started in 1965, Battery Tender® by Deltran has been the trusted provider for car enthusiasts, power-sport experts, and drivers who are serious about quality for their battery and other high-performance accessories.


  • Research and Strategy
  • Video and Animation
  • Digital and Social Media
  • Advertising and Marketing
  • Packaging and Retail

The Challenge

Deltran came to Rule29 to gain a better understanding of their audiences and learn how to elevate their online presence through social media, video, packaging, digital advertising, Amazon pages, and HTML campaigns.

Deltran Logo and Sub Brand Logos


It all started with an extensive research sampling of Deltran’s B2B and B2C audiences and competitive analysis. From there, we were able to adjust their story and messaging to further emphasize Deltran’s strengths while also addressing any concerns their customers have had in the past. This messaging was then applied throughout their brand ecosystem. Rule29 monitored engagement and activity monthly and made adjustments in collaboration with the Deltran team.

Mechanic doing Work
Two men driving a four wheeler
Man and Woman Traveling

The Solution

To empower the research, we created and updated Battery Tender® by Deltran’s brand guide that incorporated all the key building blocks for future projects. This included an updated voice, colors, image, graphic, and imagery applications to be used faithfully across all B2B and B2C communications.

Deltran Brand Book Pages

Brand Application

For their campaigns, we extended the refocused brand to videos, unique ads, and digital content based on their B2B and B2C audiences. We also developed monthly calendars and the assets needed for their social media posts. Our goal was to give them a bigger and more targeted presence across social media platforms that would strategically attract new customers and generate more sales.


Increased Conversions


Hundreds of Assets Created


Increased Site Visitors

Battery Tender Website on a tablet
Battery Tender Ads

Rule29 has been a huge asset to our company! They are incredibly responsive, agile, and easy to work with. We are continually impressed with their level of work.

Evin P. Dyon Managing Partner/Director of Advertising and Marketing, DelTran Battery Tender

Powering a New Brand

Hyperion is a newer Deltran brand that is designed around safety, technology, and creativity. This brand’s focus is the connected car experience worldwide by leveraging technology to build app-enabled devices to make their customers’ life easier and safer. Our job was to bring more brand consistency across the various sales and customer touchpoints.

Car Driving Down a Road
Person Waiting for Roadside Assistance
Image of a Bridge

Establishing a Presence

We collaborated with their team on a new feature-focused website, a brand-aligned social media strategy, and other digital promotions to create a consistent brand look and feel across all channels.

Hyperion Ads
Hyperion Ads

The Total Package

We continued to develop iconography and packaging designs that focused heavily on the unique product and technology features Hyperion brings to the market. We created an arsenal of assets to establish a consistent brand presence and to empower their team internally.

Deltran Icon Animation
Tire Jack Packaging