Digital and Social Media
We Speak Clicks, Targeting, Frequency, and Impressions.
When it comes to digital and social media planning, the goal is frequency, not redundancy. A strategic media mix ensures that your campaign is seen enough times by the right people on the right platforms at the right time.
Capabilities
- Social and Digital Strategy
- Social Media Marketing
- Social Media Management
- Digital Platforms
- Content Creation
- HTML Emails
- Digital Presentations
In this constantly evolving digital landscape, we can support you with research, strategy, writing, engaging visuals, content calendars, implementation, and tracking as part of helping grow your brand and business.
Paper Tube Co.
The Paper Tube Co. have struck the perfect balance between form and function. First impressions matter, and they get that. Supplying a wide range of packaging solutions in all different shapes and sizes is their specialty. Clients can select from a number of different color and design presets, or even go full custom with their brand colors and logo to make that first unboxing impression something to remember.
When developing a social media strategy for The Paper Tube Co. to implement, the Rule29 team really leaned into showcasing the product and letting it speak for itself. The customizable designs are eye catching, and leave the door open for a multitude of creative ways to highlight what an elevated packaging experience can be. We also incorporated video elements to make the visual representation of the products more dynamic and engaging than simple still imagery.
O'Cedar
When it comes to cleaning technology, the tools you use may be the last thing you think about. That’s why we worked with O-Cedar, a national cleaning product retailer, to develop social media, Amazon pages, landing pages, and digital campaigns to tell the story of how their cleaning products can make your home feel like, well, home. The imagery and messaging centered around families and individuals enjoying that clean feeling.
Amazon store pages are one of the best opportunities to educate customers about your company’s values and products. Rule29 partnered with O-Cedar to update their ProMist MAX Microfiber Mop brand page and highlight the benefits of this leading product. Now, consumers are able to read the quick clean features, see the mop in action, and review related products all in one place. This effort was also in coordination with social posts that continued to highlight the benefits of the ProMist Max product.
Strategically created landing pages strengthen brands, increase SEO, and drive consumers to purchase. In O-Cedar’s case, Rule29 refreshed some of the most frequently visited landing pages to align with the recently updated brand. With custom photos, engaging content, and clear calls to action, these pages communicate O-Cedar’s brand promise, build customer loyalty, and expedite the path to purchase.
McDonald's
McDonald’s is way more than a good burger and fry. They have wonderful campaigns and initiatives they run but needed some support when it came to sharing them on social media. With such a well-known brand, we were eager to help.
We began by creating visual graphics and animations to represent their product line, and seamlessly integrated them within the overall message for their important campaigns, reports, and projects. Needless to say, McDonald’s and their customers are lovin’ it!
UNICEF Won't Stop
UNICEF USA works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential from early childhood through adolescence. They never give up, no matter what. Rule29 has had the privilege of working with them on many of their big events, such as their first virtual event and over 30 other events around the country with their local and national committees, featuring some of the biggest celebrities in the country. These events help educate, raise awareness, build connections, and raise funds needed to make the impact to save the lives of children around the world.
We were committed to making sure UNICEF USA continued to make an impact, pandemic or not. As a result, we collaborated with the UNICEF USA team to put on a one-night-only virtual event that was unlike any other. Rule29 helped UNICEF USA build excitement for the event through a variety of messaging, digital, social assets, and online announcements designed to encourage attendance and donations.
Deltran
Battery Tender® by Deltran is the trusted provider for car enthusiasts, powersport experts, and even Mazda drivers. They came to Rule29 to elevate their online presence through social media, digital advertising, and HTML campaigns. For their campaigns, we created unique ads targeting their B2B and B2C audiences.
For their campaigns, we extended the refocused brand to videos, unique ads, and digital content based on their B2B and B2C audiences. We also developed monthly calendars and the assets needed for their social media posts. Our goal was to give them a bigger and more targeted presence across social media platforms that would strategically attract new customers and generate more sales.
Since beginning with Rule29, the Deltran team has seen increased conversions week over week by 17% and site visitors by 15%.
American Marketing Association
For over 80 years, the American Marketing Association has been providing marketers with the tools and the community they need to be successful. AMA came to us to help tell their story and present their offerings to the modern-day marketer. We worked with their team on a variety of initiatives to inspire engagement and attendance through social media extension.
AMA wanted to launch their new programs with a brand that could be extended to a variety of different pieces with an illustration-led design and a photography-based direction. Both were created to emphasize the growth marketers will receive in their careers by becoming a Professional Certified Marketer®.
We created the AMA Icon Library to be flexible as similar ideas can be portrayed using a variety of different icons. This keeps their look fresh yet focused and expands the options in any digital and social applications.
Better Way Farms
Better Way Farms is a family-owned blueberry farm that uses organic regenerative farming methods. They believe in focusing on plant health by balancing the minerals in the soil, activating the biology in the soil (microbes), and restoring the soil by increasing the organic matter. By doing so, they can grow the best berries possible. They produce USDA Organic Certified Transitional blueberries, cold-pressed blueberry juice, and more. We worked with their team to develop bright, organic, and clean social media assets to reflect the brand’s personality and create excitement for its products.
Since GIFs typically receive 20% more engagement from users, we built several for Better Way to use along with static templates. Find Better Way products in your local markets year-round!
Nasoni
Nasoni’s fountain faucets are healthier and greener than anything on the market, offering customers a better way to live every day. We developed a social media strategy and series of posts for Facebook, Instagram, Twitter, and LinkedIn to promote Nasoni to predefined personas. Specified targeting increased online feedback and purchases, both of which continue to grow.
To support its web presence, we developed a social media strategy and series of posts for Facebook, Instagram, Twitter, and LinkedIn to promote Nasoni to predefined personas. Specified targeting increased online feedback and purchases, both of which continue to grow.
In addition to developing Nasoni’s Shopify website, we created their Amazon store page to expedite the path to purchase. To showcase the faucet in use, we featured a video at the top, followed by links to purchase. Displaying the features of the product along with key selling points increases the likelihood of increased sales and brand awareness.
