We worked with CDK Global to launch Fortellis, the world’s first and only open-exchange platform. The new Automotive Commerce Exchange platform laid the foundation for an entirely new paradigm in the industry.
Since Fortellis was not simply a product launch but a new brand, Fortellis’ overall brand story and messaging needed to be developed and established alongside the initial creative assets.
We recommended targeting Fortellis' core audience through a variety of digital mediums, including social media and video. Through iconography, photography, and core messaging, we provided a comprehensive overview of Fortellis' services in a digestible format to effectively invite the world’s innovators to create future-shaping automotive products.