Riding for change
Wheels4Water rides to bring safe water hygiene to villages in Africa. Most recently, the Wheels4Water team rode the 4 tallest peaks in Colorado to bring safe water practices and training to 7 villages in Ethiopia. Rule29 creates and executes social media campaigns to inspire giving and to provide an understanding of why this is so important. Wheels4Water heavily utilizes social media to tell the stories of the villages they are changing for the better. To date utilizing social media, brand activations, millions of impressions, print materials, and more, the Wheels4Water team has raised over $850,000 to change the lives of 20,000 people in Africa.