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We speak frequency, targeting, impressions, and clicks.

When it comes to digital/social media planning, the goal is frequency, not redundancy. A media mix ensures that your campaign is seen enough times by the right people at the right time.

Capabilities Used

Digital & Social
UNICEF Won’t Stop
UNICEF Won’t Stop

UNICEF works in over 190 countries and territories to save children’s lives, to defend their rights, and to help them fulfill their potential from early childhood through adolescence. And they never give up, no matter the global state. With the challenges of COVID-19, it was harder for UNICEF and many other nonprofits to lift up those that need it most.

That is why we continue to brainstorm and collaborate with our clients just like UNICEF to continue to make an impact. A result of this collaboration with the UNICEF team and their network was to put on a one night only virtual event that is unlike any other. Rule29 has worked with their team to build excitement for the event through a variety of messaging, digital, and social assets and announcements to encourage attendance and donations. As a result, this live-event raised a total of $650,000 in donations to help change the lives of children around the world.

Taking the Stress Out of the Mess

Strategically created landing pages strengthen brands, increase SEO, and drive consumers to purchase. In O-Cedar’s case, Rule29 refreshed some of the most frequently visited landing pages to align with the recently updated brand. With custom photos, engaging content, and clear calls to action, these pages are communicating O-Cedar’s brand promise, building customer loyalty, and expediting the path to purchase.

Better Cleaning. Less Waste.

Amazon store pages are one of the best opportunities to educate customers about your company’s values and products. Rule29 partnered with O-Cedar to update their ProMist MAX Microfiber Mop brand page to highlight the benefits of this leading product. Now, consumers are able to read the quick clean features, see the mop in action, and review related products, all in one place.


When it comes to cleaning technology, cleaning tools may be the last thing you think about. That is why we worked with O-Cedar, a national cleaning product retailer, on social media and digital campaigns to tell the story of how their cleaning products can make your home feel like, well, home. The imagery and messaging centered around families and individuals enjoying the clean.

Good Tidings
Driving leads

For over 25 years, Good Tidings has been providing kids in Northern California and beyond the opportunity to achieve their dreams. They came to Rule29 for guidance on social media strategy and creative. We worked with the Good Tidings team to establish a consistent content calendar and style which has increased page following by 17%.

We also created a custom HTML email for the Good Tidings Foundation that they can update internally when needed. This is used for announcements and reminders to encourage engagement and donations.

25 for 25

In honor of their 25th anniversary, Good Tidings launched a $25 for 25 campaign to encourage donations from younger donors through a variety of digital ads, HTML emails, and social media post.

Better Way Farms
Better story, better results

Better Way Farms offers USDA Organic Certified Transitional blueberries, cold-pressed blueberry juice, and more. We worked their team to develop bright, organic, and clean social media assets to reflect the brand’s personality and to create excitement for its products.

Since GIFs typically receive 20% more engagement from users, we built several for their use. Find Better Way products in your local markets year-round!

American Marketing Association
The Future of Faucets

Nasoni’s fountain faucets are healthier and greener than anything on the market, offering customers a better way to live every day. We developed a social media strategy and series of posts for Facebook, Instagram, Twitter, and LinkedIn to promote Nasoni to predefined personas. Specified targeting increased online feedback and purchases, both of which continue to grow.

Powering a campaign

Rule29 worked with the Deltran team by creating monthly calendars for their social posts and executing. Since beginning with Rule29, the Deltran team has seen increased conversions week over week by 17% and site visitors by 15%.

Battery Tender® by Deltran has been the trusted provider for car enthusiasts, power-sport experts, and even Mazda drivers. They came to Rule29 to elevate their online presence through social media, digital advertising, and HTML campaigns. For their campaigns, we created unique ads based on their B2B and B2C audiences.

Wheels4Water Social Media
Riding for change

Wheels4Water rides to bring safe water hygiene to villages in Africa. Most recently, the Wheels4Water team rode the 4 tallest peaks in Colorado to bring safe water practices and training to 7 villages in Ethiopia. Rule29 creates and executes social media campaigns to inspire giving and to provide an understanding of why this is so important. Wheels4Water heavily utilizes social media to tell the stories of the villages they are changing for the better.

Inspiring Social Impact

To date utilizing social media, brand activations, millions of impressions, print materials, and more, the Wheels4Water team has raised over $950,000 to change the lives of 24,000 people in Africa.

Joining Together to Raise Up a Community

When was the last time you filled a glass of water from the sink? Or used the bathroom… in the bathroom? In sub-Saharan Africa, these are luxuries that few enjoy. Rule29 designed the Wheels4Water social media presence to give a consistent experience across a number of platforms through the application of the branding system. This helped tell the Wheels4Water story and lead to donation conversion.

Spread the Story and Increase Donations

Social media images share statistics, provide updates, and encourage the community to be a part of the cause by sharing and donating.

Spreading the Love

To highlight Wheels4Water's gratefulness for the sponsor support, we created a variety of social media videos that sponsors could share promoting the ride and their involvement. Here is just one of over 20 sponsor videos created – this one featuring Onkyo Headphones. The videos kept sponsors engaged and feeling involved, gave them an asset to share with their followers, lifted up the event, and was a win-win for everyone. And of course, our Rule29 W4W team loved using their phenomenal headphones to get us through our difficult training rides and long days!

O'Neil Digital Campaign
Made to Impress

O’Neil Printing is one of the most innovative commercial printers in Arizona, in addition to being one of Rule29’s most trusted print partners. Since 2000 we have been helping O’Neil communicate what makes them “imPRESSive” for each of their clients across a range of platforms and mediums.

Showcasing Print Innovation and a Range of Capabilities

Rule29 has provided strategic and aesthetically pleasing materials that educate customers on what sets O’Neil apart. This has included refreshing an extensive website and digital experience, developing a print material system to educate on printing techniques and capabilities, and creating video storytelling, showroom and office design, apparel, event and environmental design, and other promotional tools.

Getting Ready for Lift-off

Our digital campaign focused on introducing the newly refreshed brand to O’Neil’s large social media following, which is made up of corporate buyers and creatives.