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The impression it makes is a reflection of your brand

Extending your brand into any environment needs understanding and vision. We are ready to design you a popup banner, full tradeshow experience, gallery or museum show, wayfinding, or help think through your new office space, department, or retail experience.

Capabilities Used

O'Neil Printing
New Impressions

O’Neil recently moved to a larger location and increased their printing capabilities. With the brand new space, O’Neil reached out to us to help them make their new home their own, including an overhaul on interior and exterior signage. The lobby area has a featured wall where concentric linework, arrows, and patterns play to provide direction and energy inside the space. The logomark sitting directly above the main desk instantly sets the mood with a backlit acrylic picture that resonates with the pattern behind.

Curb Appeal

Longtime client O'Neil Printing was looking for a creative way to brand and bring to life the outside of their building. Over the last 10 years, Phoenix has grown a large mural and street art culture throughout the downtown. Rule29 came up with the idea to honor this by creating mural-like, large-format graphics that spelled "O'Neil." Each year new designs can be created to keep the outdoor experience fresh.

A Booth With A mission and a plan

The returning “Official Cause” of HOW Design Live, Wheels4Water invited conference attendees to join the mission of making a life-changing impact in the lives of people in the Kaliro District of Uganda, using hands-on experiences and exclusive merchandise. The goal? Raise support to help several hundred Ugandans get safe water and sanitation for life, and create the most memorable HOW conference to date.

Captive Resources

Captive Resources provides businesses the opportunity to control their insurance costs through the creation and oversight of member-owned group captive insurance companies.

CRI moved into a new building and asked R29 to help extend their brand into their new environment, both external and internal.

Educational Popups

We created this bold evolution of the PowerShares University brand for their nationwide educational events. PSU expanded their events to offer continuing education credits and they needed custom-built event materials to reflect their wide offering of subject material.

A Legendary Environment

Tennis legends come together each year to battle it out on the court for the PowerShares Series® competitive tour. Rule29 was given the opportunity to brand the event, designing a logo, website, environmental advertising, event materials, and more.

Insuring new possibilities

When Instec wanted to introduce their new insurance platform and wanted a booth to reflect that they turned to Rule29 to make that happen. Working with their vendor we designed a booth that was easy to set up, cost-effective to ship, and highlighted their new messaging.

Fruition Partners
Elevating Service Mangement

By providing unified solutions for IT and beyond, Fruition Partners enables customers of all industry verticals to overcome their most pressing IT needs. When they brought best in class services all under one roof and was going to unveil it at the industries biggest conference, Rule29 was there to help. From creating pre-show materials, booth, and airport and transit signage, we made sure Fruition's messaging and brand was consistent throughout the conference experience.

Showing impact through a museum experience

This gallery show featured the work and impact through Wheels4Water, a national event that invited people to participate in the fight against the world water crisis. It highlighted a sampling of the work and messaging created in that cause. Viewers would walk away with an understanding and education on how they can make an impact and gain a new perspective on the need for clean water.

Blackberry Market
A place to connect and belong

Starting with the identity, Rule29 created a logo and print materials that reflected the community-centric, “by-hand” atmosphere. From there, both interior and exterior signage, artwork, and print materials (including menus, hand out cards, gift certificates, etc.), were designed. Collaborating with an interior designer, Rule29 also helped create a space and color plan that sets the tone for the customer experience.

Allstate Reality Rides
East/West University
An Urban Campaign

East/West University came to Rule29 to develop a campaign brand to help them reach out to prospective students in Chicago. The campaign, known as Be the One, connects with young people on a multitude of levels. For instance, many of East/West’s student body are the first to attend (and graduate from) college. Additionally, East/West empowers these students to reach unseen levels of potential.

Be The One

The campaign was a multi-faceted approach, covering print, transit, web, brochures, television, and more.

Throughout the city

We targeted key Chicago transit lines and created messaging that focused on where East/West's potential students would be commuting from.

Village of North Aurora
Water under (and above) the bridge

The logotype was inspired by the arch of the North Aurora bridge, with subtle augmentations to highlight the village’s natural beauty. Rule29 created a treatment that the village could use on their water towers – one that can be seen for miles.

A community of brand experience

The new look was extended to monument signage welcoming those visiting the community. Limestone is common to the area and was used as part of the signage.

Appleton Coated
We Are One

After a terrific rebrand, Appleton Coated was ready to present themselves to the world and asked us to create a simple booth that helped them spread the word about who they are. Proclaiming proudly to be “WE ARE ONE,” this booth showcased Appleton Coated’s new messaging of creating a variety of quality coated and uncoated papers, as well as honoring the environment and the company’s customers all under one roof.

This is Green

When you get an opportunity to incorporate unicorns and yetis into a conference booth, you take full advantage of it. Appleton Coated knew they wanted to make a big appearance at the HOW Design Live in Atlanta, and they were looking for a one-of-a-kind booth concept to attract the conference attendees. Seeing this as an opportunity to differentiate Appleton Coated from other paper mills at the conference, Rule29 created the theme “This Is Green: A Paper Fantasy Land” as a nod to Appleton’s focus on sustainable manufacturing and love for all things whimsical and quirky.