Great Wolf Lodge
Strengthen The Pack
An amazing family getaway doesn’t happen without the wonderful Great Wolf Lodge employees making your vacation a splashy adventure. Rule29 works closely with the HR and Marketing departments at Great Wolf Lodge to develop collateral that keeps the team in tip-top shape, while having a bit of fun.
The Challenge
The Great Wolf Lodge has many departments that hire people often which means they are always training. We needed to create engaging materials that captured the younger trainees to lead them to success at the Great Wolf Lodge. With training materials changing often, GWL needed materials they can easily update and share amongst teams, keeping a consistent brand look.
The Solution
When materials are always changing and many folks need to have access to the materials, templates are a great option. We created a PowerPoint template look and color palette per department that offered a consistent look but flexibility for the GWL team to use and create something that felt custom for the specific training. With movable elements, section dividers, and backgrounds, these presentation decks are sure to engage the new team members.
To track and show the progress of team members’ training, we developed Milestone Badges that are used in presentation decks, posters that are displayed in the offices, and even on physical pins to keep the training process measurable but enjoyable.
Icons, Icons…and More Icons
Who doesn’t love an icon library? We sure do. We custom illustrated a massive icon library for Great Wolf Lodge to use amongst all training collateral. New and current employees will find these icons (which are rather cute, we must say) in training decks, print materials, and much more as they reach new milestones.
Rule29 has been a great partner as we continue to develop our training materials and courses while maintaining the Great Wolf Lodge brand. They are committed to thinking through each aspect of our brand and developing materials that keep our new hires excited to dive into working with us. Rule29 truly feels like an extension of our team and is wonderful to work with.
Departments Helped
Icons Created
PowerPoint Layouts Designed
An Animated Celebration
When they’re not training, they’re celebrating! When Great Wolf Lodge turned 25, we designed and animated GIFs to get the party started. These were shared to invite guests to join the party at one of their resorts via social media and HTML emails.
