skip to main content
Illustrated wolf howling at the moon Illustrated wolf howling at the moon
Great Wolf Lodge

Strengthen The Pack

An amazing family getaway doesn’t happen without the wonderful Great Wolf Lodge employees making your vacation a splashy adventure. Rule29 works closely with the HR and Marketing departments at Great Wolf Lodge to develop collateral that keeps the team in tip-top shape, while having a bit of fun.

The Challenge

The Great Wolf Lodge has many departments that hire people often which means they are always training. We needed to create engaging materials that captured the younger trainees to lead them to success at the Great Wolf Lodge. With training materials changing often, GWL needed materials they can easily update and share amongst teams, keeping a consistent brand look.

Female hostess welcoming guests to a Great Wolf Lodge restaurant
Female chef wearing Great Wolf Lodge ears in a back kitchen
Male bus boy clearing a table at a Great Wolf Lodge restaurant

The Solution

When materials are always changing and many folks need to have access to the materials, templates are a great option. We created a PowerPoint template look and color palette per department that offered a consistent look but flexibility for the GWL team to use and create something that felt custom for the specific training. With movable elements, section dividers, and backgrounds, these presentation decks are sure to engage the new team members.

Stack of Training Brochures
Person on a laptop looking at Great Wolf Lodge PowerPoint training
Illustrated PowerPoint slides in a grid
Illustrated map markers for Great Wolf Lodge

To track and show the progress of team members’ training, we developed Milestone Badges that are used in presentation decks, posters that are displayed in the offices, and even on physical pins to keep the training process measurable but enjoyable.

Set of three Great Wolf Lodge posters in a row

Icons, Icons…and More Icons

Who doesn’t love an icon library? We sure do. We custom illustrated a massive icon library for Great Wolf Lodge to use amongst all training collateral. New and current employees will find these icons (which are rather cute, we must say) in training decks, print materials, and much more as they reach new milestones.

Grid of colorful icons for different Great Wolf Lodge services

Rule29 has been a great partner as we continue to develop our training materials and courses while maintaining the Great Wolf Lodge brand. They are committed to thinking through each aspect of our brand and developing materials that keep our new hires excited to dive into working with us. Rule29 truly feels like an extension of our team and is wonderful to work with.

Heather Dunn Corporate Director of F&B Training & Development,
Great Wolf Resorts

Departments Helped

Icons Created

PowerPoint Layouts Designed

An Animated Celebration

When they’re not training, they’re celebrating! When Great Wolf Lodge turned 25, we designed and animated GIFs to get the party started. These were shared to invite guests to join the party at one of their resorts via social media and HTML emails.