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Hover Camp

Authentic Adventure for All

Hover Camp is a family-oriented travel outpost, inviting adventure-seekers, nature enthusiasts, and road warriors of all kinds to embark on an exploration of the captivating wonders located within Swan Valley, Idaho. Nestled next to the picturesque South Fork of the Snake River, Hover Camp enjoys an enviable location that appeals to anglers, boaters, and those seeking moments of relaxation with scenic vistas.

The Challenge

At the heart of Hover Camp’s journey was the need for a comprehensive brand overhaul that could effectively communicate their core values, expertise, and unique offerings. When they first approached Rule29, they were undiscovered and unheard of, struggling with an outdated and lackluster brand that failed to captivate their target audience. Recognizing the immense potential within Hover Camp, we eagerly took on the challenge of not only rebranding but also renaming the company, seeking to redefine their identity from the ground up. Through extensive research and strategic analysis, we identified the key challenges Hover Camp faced with their outdated brand, such as a lack of differentiation, poor visibility, and an inability to effectively communicate their unique value proposition.

The Solution

With a bold new name and a fresh vision, Hover Camp sets out to redefine its identity, develop a fresh, new logo, and update the overall brand essence. This multifaceted undertaking requires a meticulous rebranding strategy, focusing on aligning the company’s essence with the evolving needs and desires of its target audience. By crafting a captivating narrative and refined messaging, Hover Camp aims to create an emotional connection with guests, inviting them to be part of an extraordinary experience. Through this transformative journey, Hover Camp strives to elevate its brand, position itself as a destination of choice, and deliver an unparalleled hospitality experience to all who step foot on its grounds.



The culmination of this journey is the launch of a brand-new website that serves as an immersive gateway to the wonders of Hover Camp. Seamlessly blending stunning visuals, compelling content, and intuitive user experience, the website showcases the essence of Hover Camp’s redefined identity and purpose. From the moment visitors land on the homepage, they are transported into a world of authentic adventure and serene beauty, enticing them to explore further and ultimately choose Hover Camp as their preferred destination.

Brand Assets (Map, Email, Social Media, Video/Photography)

Starting with the camp map, we updated it to offer visitors key insight into amenities and points of interest around camp to make their stay enjoyable. The updated email templates reflect the brand’s newfound identity, delivering personalized and visually appealing communications to campers and potential guests. Our team also designed a suite of engaging social media templates, ensuring that Hover Camp’s online presence resonates with its target audience across various platforms. Lastly, we produced high-quality videos and stunning photography that capture the essence and beauty of the camp, serving as compelling visual narratives that inspire adventure and connection.


Rule29 analyzed Hover Camp’s unique identity, essence, and target audience to create icons that truly capture the spirit of the brand. From outdoor activities to serene landscapes, each icon was thoughtfully designed to convey a sense of adventure, tranquility, and connection to nature. Seamlessly integrated across Hover Camp’s website, digital platforms, and print materials, these icons elevate the visual language, fostering a cohesive and immersive brand experience for visitors and guests.