skip to main content
Internet-Society-header-Murambinda Internet-Society-header-Murambinda
Internet Society

The Internet is for Everyone

The Internet Society believes the Internet is a place of possibility and opportunity. It is where we collaborate and innovate for a better world. Where we share our hopes and strengthen our bonds. It is where we work, learn, and make progress. They are a global nonprofit organization empowering people to keep the Internet a force for good: open, globally connected, secure, and trustworthy. Rule29 has been working as their agency of record developing a wide range of materials from printed conference materials, online reports, infographics, videos, and more.


  • Research and Strategy
  • Website Development
  • Video and Animation
  • Digital and Social Media
  • Infographics and Illustration
  • Print and Annual Reports
  • Packaging and Retail
  • Events and Promotion
  • Design for Social Impact

The Challenge

As a global organization, the Internet Society creates and distributes content that is centered around advocacy, storytelling, and education. This can come in the form of various strategic and creative assets from social media, iconography, reports, video, and more. With such a vast mission and community to reach the Internet Society needed an agency that could deliver on a variety of levels.


The Solution

Internet Society chose Rule29 as an agency partner to scale their creative storytelling using their extensive brand guidelines to create engaging, branded assets. We serve as an extension of the Internet Society team to help produce and design content with acute attention to detail.

Developing Iconography

To cover a broad range of topics, we continue to create different icons and all their variations that are then uploaded to the global Internet Society library. 


Branded Swag

To raise awareness and inspire team culture, we worked on creating coasters that were sent out globally to their team. Featuring custom icons and the organization’s values, this simple gesture went a long way for their internal team.


The Internet Society does inspiring work around the world. We help their team highlight their work in reports and case studies that are then translated into a variety of different languages for maximum impact. 


We also launched a variety of videos for the Internet Society to increase donor awareness and engagement. Videos range from motion graphics to live action or even zoom recordings.


Rule29 has been a great extension of the Internet Society team. We have a wide range of work that spans the globe, and Rule29 is a reliable partner that helps to think through each piece and makes sure it’s on-brand and expertly executed. Rule29 is refreshing, transparent, and great to work with.

Beth Gombala Creative Director


Creating a Packaging Experience

For their most high-end award, we worked with them on their packaging to ensure it felt prestigious and also safely arrived to the recipient. 


To help message their unique sectors and services, we helped design digital infographics that could be shared quickly online.


To ensure consistency of their events around the globe, we created checklists their team could use for a variety of events.