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Inside the Arches

Collaboration is a pillar of Rule29’s approach, and our work with McDonald's creative team is a perfect example. We help or lead the development of a variety of projects for McDonald’s B2B and B2C communications. If you are looking for a group of creatives, thinkers, and doers that can work with your internal team seamlessly and provide additional strategic and design perspective, we are ready to help.

Capabilities Used

Brand, Logo & Identity Development
Web Design & Development
Digital & Social
Unique marks for events, programs and initiatives

McDonald's has local and global teams that are working hard to enhance McDonald's offerings and educate owners-operators to continually improve their service. So it's important to have distinctive and brand-aligned marks to help these activities stand out and rally engagement.

We have continued to add to the lively, playful visual ecosystem McDonalds is building with illustrations that bring a fun and approachable aesthetic to business plans and key statistics.

Leading the Way

It’s not every day that we get to work with a client that has virtually created a global industry. Having the opportunity to work with McDonald's and their efforts to continually improve service, offerings, and the community around the globe is as fun as getting that awesome toy you wanted in a happy meal.

Helping visualize possibilities

In this example, we shared several ways to design a department environment to stand out from the rest. If you need help visualizing what's possible we are there to help explore.

Buttoned up

Large or small sometimes little things can say a lot when you roll out a new internal brand. Here are some buttons that were designed to share, wear and to be collected.

Sharing Values

We will help strategize and concept the most impactful ways to promote key messages. This could be print, web, digital or social templates that your team can take and update. Here is an example of an internal team ad.

Extension and Promotion

One of our superpowers is seeing a brand from beginning to end. Here are just a few samples of how we can develop a system that can be extended into any key items that help promote your brand.