CarbonSense® – working to make the world a better place, one project at a time.
Concrete is the most widely used building material and the second-most-used substance in the world after water. The cement production process generates large volumes of CO2 emissions, leading to a net 8% of global emissions. Therefore, Ozinga launched CarbonSense ready mix concrete with up to 65% CO2 reduction compared to average industry standards in the Midwest region. Now that they had a solution to reduce CO2 emissions, they needed to get concrete higher up on the to-do list when it came to planning. This process takes time and Ozinga needed support in sharing this with their personas.
Rule29 collaborated with Ozinga to write the script to share the impact of CarbonSense and the importance of thinking about it early. From there, we began the sketch process that lead us to digital storyboards, bringing the story to life.
We needed to tell the story of project planning and the importance of using a good concrete product. We worked with Wonderkind Studios to animate our artwork into a video that worked both as a whole and as short vignettes to share via social, email, and at events to explain an individual benefit to the audience. This video explains the process of concrete and why it’s important to plan early before breaking ground to have a positive impact on the environment.
From brainstorming to a script, sketches to digital, we present to you the final product. The complete video uses a flat illustration style to represent the benefits and processes that CarbonSense has to offer. In order to connect with architects and structural engineers, this style reflects back on blueprint designs, keeping the subject matter interesting and enjoyable to learn about.
There are three main benefits Ozinga wanted to share with their ideal audience which is exactly how we wrote the script. We developed a story that made sense as a whole but then could be broken into three vignettes to be shared with architects and project managers in touchpoints like HTML emails.
Ozinga’s residential high-rise project at 900 Randolph in Chicago was able to save 3,212 tons of embodied CO2. This 43-story high-rise required 25,766 cubic yards of concrete.
passenger vehicles driven for one year
gallons of gasoline consumed
acres of U.S. forests preserved in one year