We nerd out about the container, materials, graphics, and visible outer presence of your products. Let’s create the perfect packaging for retail, food, corporate, or that unique packaging need!
Your packaging is more than just the way it looks on the shelf. What kind of experience is it designed to give when interacted with? How will it be made? How will it ship? Is it responsible from an environmental perspective? These are just a few of the questions we can explore together on the way to developing a packaging design that is the best that it can be.
Rule29 was hired to help shape Saro Cider’s brand from the very beginning. The branding centers around sharing the journey, where the destination is only part of the adventure. Taking cues from travel ephemera, motorcycles, the RAF, airline collateral, and anything else tied to a key idea of wanderlust, we developed a logo and brand that brings it all together—with a little nod to the primary ingredient of cider as well. Vintage travel stickers and postcards play a huge role in the packaging, emphasizing and celebrating the journey.
Better Way Farms offers USDA Organic Certified Transitional blueberries, cold-pressed blueberry juice, and more. As a family-owned blueberry farm in Michigan that provides blueberries grown through organic regenerative farming methods. Rule29 created unique packaging to differentiate this wholesome brand from others within the space. This design, carried across the entire Better Way Farms line, balances clean and playful elements incorporating hand-drawn typography, whimsical art, and crisp photography.
MoringaConnect works with local smallholder farmers in Ghana to ensure a consistent supply of high-quality moringa, and then processes the leaves into powder and the seeds into oil at a local processing facility. MoringaConnect’s True Moringa branded products are sold domestically and internationally via e-commerce and retail channels, and its wholesale moringa is purchased by top organic brands.
From our research, beauty product packaging is often all white. To make a statement on the shelves, we used a vibrant peach on a modern black backdrop. The black also points to the significance of the product as well and tells its story visually.
Before opening, fast-casual restaurant Locavores reached out to Rule29 for branding. We collaborated with them on their name to their menu design, and everything in between. The logo we designed hints at a location pin, speech bubble, meat marker, and garden sign—all important to a gathering place serving locally grown meats and vegetables. And the brand strategy we developed with them has them well-positioned for expansion.
When Keg Creek Brewing named its 100th batch, a dark American ale, “Hypebeast,” we decided to make it extra fun. Rule29 created a folklore-style imaginary creature, supposedly spotted in the namesake creek.
The beer label mimics a telegram warning of the dangerous Hypebeast creature, while the wrapping paper is styled as a Prohibition-era newspaper, complete with original stories recounting witnesses’ encounters with the beast.
The specialty beer sold out in record time, and Keg Creek’s fans had a great time with the creature from the creek.
MPower (Nebraska AIDS Project’s HIV-prevention program targeting gay and bisexual men) needed a fresh approach to their free condom distribution program. They were looking for the design of condom wrappers to disseminate AIDS education information but also remove the stigma of taking free condoms at local bars and clubs.
We created a set of six quirky condom wrappers that combined kitschy art, bad double-entendres, and a fun “collectibility” to make it hip for club goers to reach for the condom bowl. The project was wildly successful, exceeding all expectations. To this day, people who see the few remaining boxes are still engaged and entertained.
Omaha-based Brickway Brewery & Distillery decided to branch out from its craft beers and spirits to enter the hard seltzer market with Aleius—a low-calorie, gluten-free, highly guzzleable alcoholic beverage.
We partnered with Brickway to develop a retail-focused name and logotype, as well as unique packaging designed to expand into multiple flavors in the future. The packaging is a key factor in placing them in the right space of consumers’ minds, while also helping them to stand out from even national-level competitors.
Cowboy Country Distilling is nestled near the Wind River mountain range just outside of Pinedale, Wyoming, where the spirit of the Old West still lives on. They came to Rule29 to capture that spirit. We started with the distillery brand and extended the look to their small-batch handmade spirits.
Cowboy Country’s spirits are made from crystal clear water from the snowcapped mountains and glaciers that make up the Green River and many others. This water has given birth to the distillery. Our goal with the packaging was to keep it clean and simple, while tipping its hat to the rich history of Wyoming and the rugged people who call it home.
A superior alternative, StressRoot relieves stress naturally with a quick sip that helps people feel better on a daily basis. Being placed in grocery checkout lines, this little bottle needed to stand out big time. After looking at the various competitive products, we went to work creating a unique and friendly brand that showcased StressRoot’s uniqueness and high quality.
We paired a variety of bright colors for different flavors with aspects of their logo (which may be one of the happiest logos you’ve ever seen). Consumers will be quick to grab this smiling package and will happily discover new levels of calm and well-being.