At Rule29 we believe that smart print collateral needs to be an integral part of your company’s marketing strategy. We will help identify and craft the right pieces for your specific audience.
Brochures and Sales Collateral
Direct Mail & Invitations
Print Production Management
Business cards, brochures, packaging, direct mail, annual reports, sales collateral, promotional materials, and various other print materials make your brand and messaging tangible. We are masters when it comes to creating eye-catching visuals that will get you and your business noticed. Not convinced? Here is some key data: 72% believe that printed documents are easier to read. 84% agree that information is better retained when they read print. 87% agree that companies have only shifted to digital marketing to save money. 79% feel “relaxed” when reading print.
Mellody Farm was built on a historic dairy farm and envisioned to be a truly immersive and unique shopping destination. Reclaimed wood, brick, and steel were utilized to create an industrial aesthetic that recalled the property’s previous use. From this, we created a brand that found its inspiration in farmland and the lines created in these fields.
We utilized the new logo and accompanying brand to build out the Mellody Farm wayfinding signage, as well as this leasing kit to help Regency Centers attract top-notch retailers.
This kit included a beautifully designed brochure featuring high-end print production to emphasize the elegance of the space, as well as vibrant colors to accent various aspects of the retail center.
Around the country, UNICEF USA hosts more than 30 fundraising events each year, from speaker series to luncheons to galas. We get to be a part of creating these truly memorable experiences through event print and web collateral such as invitations, programs, and more!
UNICEF works in more than 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential from early childhood through adolescence. And they never give up, no matter the global state.
Over the years of our partnership with the organization, we’ve had the chance to explore a range of beautiful print production techniques. Here is a sampling of some of the most impactful and successful.
Strengthening a global community—we collaborated with McDonald’s on a variety of annual report assets, which included a cover that was created to capture the essence of their mission: community. The cover design visualizes this with an illustrative approach, bringing together a variety of icons and illustrations arranged in a circle to represent a global reach, and finally, it is anchored in the center by the signature smile. As we strive to do with all of our work, we focused on bringing an emotive presence and sense of authenticity to the piece from the cover to the interiors.
Raffles Insurance, a 30-year-old insurance company, needed a refreshed look and voice. We had the great honor of updating the brand for the country’s first heterogeneous captive insurance company and building the platform for its future growth, including sharing the year’s impact in their annual report.
The annual reports focus on Raffles’ security, strength, and sophistication. Beautiful landscape photography, layered brand elements, and patterns in the background added depth while providing an elegant touch. These elements highlight Raffles’ expertise in the industry and emphasize the benefits partners experience when they join the Raffles community.
Lifewater International is a nonprofit water development organization dedicated to effectively and sustainably serve the world’s rural poor through integrated water, sanitation, and hygiene programs. The organization, which has been around for more than 35 years, came to Rule29 for a refresh of their brand and core materials, including their annual reports, hoping to appeal to new generations and distinguish themselves as a thought and practice leader in this nonprofit space.
Rule29 created the Corporate Responsibility Report for Gran Tierra Energy, Inc. Together with its subsidiaries, Gran Tierra focuses on oil and gas exploration and production in Colombia. This annual report highlighted the economy, environment, and community to share Gran Tierra’s corporate success with their stakeholders.
Carthage was one of the first collegiate institutions to allow women to enroll. This celebratory print piece honors all of the great Carthage women and the impact they have made over the last 150 years on campus and beyond.