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Print is not dead.

At Rule29 we believe that smart print collateral needs to be an integral part of your company's marketing strategy. We will help identify and craft the right pieces for your specific audience.

Capabilities Used

Print
One Mill Strong

The Who We Are print piece emphasizes the brand's new messaging and look/feel. It truly embodies the essence of who Appleton Coated is: an American-made, service-oriented, hardworking paper company.

Vanguard
Elevating an industry leader

It’s not every day we get to work with a client that has virtually created a global industry. While clearly an established industry leader, Vanguard lacked a visual identity that adequately communicated their dominance and expertise. The identity system Rule29 created features a bold red color palette and inspirational industry imagery that creates a minimal yet strong and cohesive system.

Creating a global identity system

Since Vanguard is a company with a global footprint, we needed to create pieces that could be cross-cultural and sensitive to regional preferences while also adhering to the larger brand.

Millennium Strategy
Creating a Responsible Annual Report

Rule29 created the 2017 Corporate Responsibility Report for Gran Tierra Energy, Inc. Together with its subsidiaries, Gran Tierra focuses on oil and gas exploration and production in Colombia. This annual report focused on economy, environment, and community to share Gran Tierra’s corporate success with their stakeholders.

A Full Color Environment

We used full-color, full-bleed images of the Columbian landscape to show the beauty of the environment from an aerial perspective. Throughout the report, we highlighted key information and statistics through infographics and typographic hierarchy. This combination proved Gran Tierra’s transparent, safe, and responsible portfolio to be one of the best in the world.

Lifewater Brand Touchpoints
Water & Education Change Everything

Lifewater International is a nonprofit water development organization dedicated to effectively and sustainably serve the world’s rural poor through integrated water, sanitation, and hygiene programs. The organization, which has been around for over 35 years, came to Rule29 for a refresh of their brand, hoping to appeal to new generations and distinguish themselves as a thought and practice leader in this nonprofit space.

Designing all touchpoints

From core identity pieces to strategic donor pieces, we redesigned every brand touchpoint from the ground up.

Raffles Print Materials
UNICEF
Printing to Engage

UNICEF USA's primary focus in the broader mission of UNICEF is fundraising, so it's important to make the most of every printed piece used to enhance each event. The goal is to engage and compel the recipient to act.

Mellody Farm Leasing Kit
A NEW SHOPPING EXPERIENCE

Mellody Farm was built on a historic dairy farm and envisioned to be a truly immersive and unique shopping destination. Reclaimed wood, brick, and steel were utilized to create an industrial aesthetic that recalled the property’s previous use. From this, we created a brand that found its inspiration in farmland and the lines created in these fields.

Rule29 Variety Show Coloring Book
Unique Print Promotions

We love inviting clients to experience a world of creativity and color. Like many creatives, we cut our teeth drawing and scribbling in the pages of coloring books, so we decided it was time to make our own. The result is the Rule29 Variety Show Coloring Book – a whimsical production featuring contemporary grayscale art and design from some of your favorite designers.

Corporate Books
Posters
Posters for promotion, giveaways, or the office

Print is an impactful, beautiful, and memorable way to showcase your brand and to share ideas. We have designed hundreds of posters for products, causes, contests, social activism, and a variety of promotions. We can help craft that perfect promotional poster for you.

mygofer Launch Materials
Introducing a new way to shop

When Sears was developing their latest concept store, mygofer™, they called on Rule29 to create the brand’s trademark and launch materials. Emphasizing the convenience and completeness of the services offered, the trademark is dynamic and bold, utilizing color contrast to call attention to the different elements present in the mark.

Sharing a new program

We used a print package to share with local businesses on how they can use the new mygofer concept to add value to their employees.

Being bold and simple

The print materials needed to highlight the new brand look, and concisely communicate the innovation behind the experience and why consumers should give it a try.