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Strategy + Design = Game Changer

A well-crafted brand story is a game changer for businesses. Great strategic design can be the difference between a startup’s success and failure in the early days of hitting the market. We have seen great ideas struggle and fail initially because they missed the connection from idea to consumer. We have helped startups in various markets define themselves, raise support, beta test, launch, evolve and win!

Capabilities Used

Research & Strategy
Brand & Identity Development
Web Development
Social Media & Digital
Mobile Apps
Experiencing Memories Together

InkDot helps you share the memories that matter with your friends and family by allowing you to print digital images from Facebook, Instagram, or your computer on a variety of surfaces – wood, metal, pillows, coasters, iPhone cases, and many more. Using high-quality printing techniques InkDot ensures special photos and experiences are enjoyed forever. R29 created a logo, website, brand style, and social media presence for this exciting venture.

Sharing the love

When launching InkDot, a promotion was created on social media to encourage users to try the platform with a free, high-quality print.


We have been involved with 1871 Dairy from concept to execution on a number of different projects, all of which showcase the quality and heritage of this high-end dairy company. Along with the logo, we created a brand system that was extended to packaging, web, social, and environmental components.


When designing any brand we explore the unique qualities needed and the market possibilities present. The 1871 logo needed to reflect the history that inspired its name while looking contemporary to stand out in the dairy section.

Keeping it simple

As a startup dairy, we utilized beautiful stock bottles and simple production techniques to keep the costs low while maintaining a high-end quality package. This lack of clutter also helped the products stand out in the dairy section.

Lyrics and merch in perfect harmony

When Ryan O’Neil of Sleeping at Last, came up with an idea to help make musician merchandise personal. We were intrigued, and partnered with Ryan to create a project that came to be known as Emphasis. The concept is simple – users are able to select their favorite lyrics from bands on the Emphasis roster, select a t-shirt color, and use the design tools to customize the lyrics printed on the shirt. You can then select a size, and have the shirt shipped right to your door.

Step by step

Rule29 not only had a part in designing and implementing the functionality of the customization tools, we also designed the logo and the iconography system throughout the site to guide navigation. We’ve had a lot of fun seeing the incredible shirts that people have designed.

Partnering to create a tool that saves contractors time and money

Material Tracker is designed to make it easier for contractors and suppliers to connect with each other in order to efficiently and economically meet their material needs. The primary function of the website is to provide a platform for contractors to connect with other contractors. Users sign up with the service, create a listing of what material they are short or long on, sort through other construction sites that can help their needs, and then make valuable connections. From naming, trademark, website UI, and advertising, R29 helped launch Material Tracker in all aspects.


The Positivity Project's goal is to work with schools to help create citizens and leaders who will enhance our communities and country by internalizing the belief that “Other People Matter.” We had the privilege to help with their shield mark that is the cornerstone of their brand story.


The leaders at The Positivity Project help to empower students to build strong relationships by equipping educators with the knowledge, confidence, and resources to teach positive psychology’s 24 character strengths. The logo mark and brand needed to be clear and work off the simple plus (+) symbol that signifies that their process starts with a positive outlook.

A New Way to Workout

Train Heroic is an online training and tracking platform that provides tools and insight to athletes and coaches in order to get the most out of their workouts. They partnered with Rule29 to have us help design and guide the user experience through the web app. The app is designed to fit users of all skill levels no matter their fitness goals.

Train, Track, and Compete like heroes.

The app is focused around giving athletes a successful platform to train, track, and compete. These screens are an example of the various forms of data, instruction, and logs you can have during a workout.

Redefining Beauty

The non-profit Life In Abundance wanted to do more than simply provide basic necessities to Africa’s most vulnerable. This is why Konjo was born. Konjo is a new economic development program that teaches previously unemployed or unskilled men and women living in Kibera (the largest slum in Nairobi, Kenya) how to craft shoes. Because of the Konjo initiative, these people are gaining a sense of empowerment and breaking free of the poverty cycle.

Konjo is the story of lives being transformed, spirits being renewed, and life being restored.

Rule29 helped introduce Konjo by providing both strategic planning advice and creative services. From designing the shoes (creating templates and instructions for the workers) to developing the name, logo, and e-commerce website, Rule29 worked to create a brand that showcased the beauty of both the products and the people.

Locally-inspired meals to those enjoying long days of outdoor adventuring

Un-Knotted is a fast-casual cafe based in Montana that offers a variety of wholesome, hand-crafted foodstuffs to feed your cravings – whether you’re on the way to your next big adventure, or simply looking for a place to unwind after a long day.

Unwind and Dine

We had the privilege of being a part of developing the brand, identity, promotional cards, social media assets, and website. The hope was to create a brand that had a rich feel, while also still communicating ruggedness of Montana and wholesomeness of the food they offer.