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Strategy + Design = Game Changer

A well-crafted brand story is a game-changer for businesses. Great strategic design can be the difference between a startup’s success and failure in the early days of hitting the market. We have seen great ideas struggle and fail initially because they missed the connection from idea to consumer. We have helped startups in various markets define themselves, tell their story, raise support, beta test, launch, evolve, and win!

Capabilities Used

Research & Strategy
Brand, Logo & Identity Development
Web Design & Development
Print
Video
Digital & Social
Packaging
Mobile Apps
Environments
Ft Union
Honest and Creative Real Estate

Fort Union is a newly formed, investment and development firm that has institutional and entrepreneurial expertise across all aspects of real estate ownership.

Built to impress

All of our brand development work is fueled by the strategy of targeting growth and dynamic markets for acquisition, repositioning, and ground-up opportunities. With this foundation, Fort Union is positioned to gain considerable traction in the retail real estate industry.

A Memorable Identity

The Fort Union identity makes use of a textural gray blueprint pattern, green-overlayed photography, and simplified layouts that ensure the focus is on the copy that is presented.

The Mind & More
Holistic Wellness Made Possible

The Mind & More imagines a world where people are empowered to live as the healthiest version of themselves. Rule29 partnered with The Mind & More to develop their logo, brand identity, brand guidelines, marketing assets, and website.

One Destination. Unlimited Opportunities.

Offering everything from nutrition training to yoga to psychological services, The Mind & More website invites people to pursue holistic health no matter where they’re at in their wellness journey. With a mix of dimensional gradients and linework illustrations, the website communicates the depth of wellness and care customers will receive from The Mind & More. Tone-on-tone graphics create a friendly yet sophisticated look that demonstrates the core beliefs of The Mind & More, inviting people of all lifestyles to join the LA-based community.

Smarter Planning. Superior Care.

The Mind & More’s corporate identity features smooth, curved waves that blend gradients of the primary brand color to create a rhythmic flow throughout the pieces. The rounded corners of the business cards coupled while the dividing dots and lines that pull from The Mind & More’s logo create a cohesive collection.

Everyone Is Welcome

Rule29 had the privilege of developing a colorful, geometric magazine ad to invite active seniors to participate in studio activities. With a central focal point and a bold statement that floods the left page, the viewer is drawn in to read about what The Mind & More has to offer.

Positivity Project
Empowering Students to Build Strong Relationships

The Positivity Project's goal is working with schools to help create citizens and leaders who will enhance our communities and country by internalizing the belief that “Other People Matter.” Rule29 had the privilege of designing their shield mark, which is the cornerstone of their brand story.

It’s All About Character

The leaders at The Positivity Project empowers students to build strong relationships by equipping educators with the knowledge, confidence, and resources to teach positive psychology’s 24 character strengths. The logo mark and brand needed to be clear and based on the simple plus (+) symbol signifying that their process starts with a positive outlook.

Blackberry Market
Connecting People to the Market

Blackberry Market is a fast-casual restaurant located in Glen Ellyn and La Grange, Illinois, that offers both dine-in and to-go meals, a locally sourced marketplace, and event catering.

Their Own Personal Touch

Working with Blackberry Market from the very beginning, Rule29 was able to inject the owners’ personal style into every aspect of the design.

Focused on handmade and healthful eats

With its focus on handcrafted goods and healthful eats, Blackberry Market hopes to bring people together with food. As Wendell Berry said, “The table is the place where you connect and belong.”

Cowboy Country Distilling
Capturing the Spirits of the Old West

Cowboy Country distillery is nestled near the Wind River mountain range just outside of Pinedale, Wyoming. They came to Rule29 to capture the spirit of where the Old West still lives on. We started with the distillery brand and extended the look to their small-batch handmade spirits.

Vodka, Gin, Cordial, Rum, Oh My!

Cowboy Country's spirits are made from crystal-clear water from the snowcapped mountains and glaciers that make the Green River and many others. Our goal with the packaging was to keep it clean and simple, while tipping its hat to the rich history of Wyoming and the rugged people who call it home.

1871 Dairy
1871 Dairy Is Bringing Dairy Back to Chicago After a Storied History.

We have been involved with 1871 Dairy from concept to execution on a number of different projects, all of which showcase the quality and heritage of this high-end dairy company. Along with the logo, we created a brand system that includes packaging, web, social, and environmental components.

Looking Established from the Start

When designing any brand, we explore the unique qualities needed and the market possibilities present. The 1871 logo needed to reflect the history that inspired its name while looking contemporary enough to stand out in the dairy section.

Keeping it simple

As a startup dairy, we utilized beautiful stock bottles and simple production techniques to keep the costs low while maintaining a high-end quality package. This lack of clutter also helps the products stand out in the dairy section.

Konjo
Redefining Beauty

The nonprofit Life In Abundance wanted to do more than simply provide basic necessities to Africa’s most vulnerable, and Konjo was the result. Konjo is a new economic development program that teaches previously unemployed or unskilled men and women living in Kibera (the largest slum in Nairobi, Kenya) how to craft shoes. Because of the Konjo initiative, many people are gaining a sense of empowerment and breaking free of the poverty cycle.

Konjo is the story of lives being transformed, spirits being renewed, and life being restored.

Rule29 helped introduce Konjo by providing both strategic planning advice and creative services. From designing the shoes (creating templates and instructions for the workers) to developing the name, logo, and e-commerce website, Rule29 worked to create a brand that showcased the beauty of both the products and the people.

Train Heroic
A New Way to Workout

Train Heroic is an online training and tracking platform that provides tools and insight to athletes and coaches so they can get the most out of their workouts. Rule29 helped design and guide the user experience through their web app. The app is designed to fit users of all skill levels no matter their fitness goals.

Train, Track, and Compete like heroes.

The app is focused around giving athletes a successful platform to train, track, and compete. These screens are an example of the various forms of data, instruction, and logs available during a workout.

InkDot
Experiencing Memories Together

InkDot helps you share the memories that matter with your friends and family by allowing you to print digital images from Facebook, Instagram, or your computer on a variety of surfaces – wood, metal, pillows, coasters, iPhone cases, and many more. Using high-quality printing techniques InkDot ensures that special photos and experiences are enjoyed forever. R29 created a logo, website, brand style, and social media presence for this exciting venture.

Sharing the love

When launching InkDot, we created a promotion on social media to encourage users to try the platform with a free, high-quality print.

Material Tracker
Partnering to create a tool that saves contractors time and money

Material Tracker is designed to make it easier for contractors and suppliers to connect with each other in order to efficiently and economically meet their material needs. The primary function of their website is to provide a platform for contractors to connect with other contractors. Users sign up with the service, create a listing of what material they are short or long on, sort through other construction sites that can meet their needs, and then make valuable connections. From naming, trademark, website UI, and advertising, R29 helped launch all aspects of Material Tracker.