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Event Branding

Around the country, UNICEF USA hosts over 30+ fundraising events each year – from speaker series to luncheons to galas. We get to be a part of creating these truly memorable experiences through event collateral like invitations, programs, and more!

Capabilities Used

Digital & Social

It's an honor to work with UNICEF USA and be a part of helping people around the world. It's also pretty great that we have won awards for the design and impact we have contributed to on these projects. Click on the trophy icon for one of these examples.


UNICEF works in over 190 countries and territories to save children’s lives, to defend their rights, and to help them fulfill their potential from early childhood through adolescence. And they never give up, no matter the global state. With the challenges of COVID-19, it was harder for UNICEF and many other nonprofits to lift up those that need it most.

That is why we continue to brainstorm and collaborate with our clients just like UNICEF to continue to make an impact. A result of this collaboration with the UNICEF team and their network was to put on a one night only virtual event that is unlike any other. Rule29 has worked with their team to build excitement for the event through a variety of messaging, digital, and social assets and announcements to encourage attendance and donations.

We created a pitch deck to further allow UNICEF to gain exposure and support from key advocates of the UNICEF mission. The deck included specific details about the event and who was performing in each segment, all within a beautifully designed, digital presentation.

Invites and Programs and Sites...Oh My!

UNICEF USA's primary focus in the broader mission of UNICEF is fundraising, so it's important that we make the most of every piece that is used to enhance each event.

Out of This World E-vites

We’ve also parlayed our designs into the digital sphere by creating HTML versions of our print invites and microsites for easy information access and RSVP capabilities.

A Masquerade to Be Seen

Rule29 made sure the UNICEF Masquerade Ball was as visible as possible, establishing eye-catching, share-worthy social media memes. Even at the event itself, the red carpet backdrop we designed championed UNICEF.

The San Francisco Gala

In this invitation a die-cut enclosure neatly holds a set of panels, presenting the event details in an elegant fashion. The geometric floral motif is a nod to San Francisco’s official flower – the dahlia – abstracted in a modern style. Along with purple and white, gold metallic foil is used throughout as a reference to the iconic Golden Gate Bridge.