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Pushing Forward

VelocityEHS are trailblazing a path towards creating better EHS and ESG solutions for the modern workplace. They approached the Rule29 team looking to cement their identity with a new brand guide, updated set of icons, and a website that can keep up with their big ideas and contributions to the workforce.


  • Research and Strategy
  • Story and Messaging
  • Brand, Logo, and Identity
  • Website Development
  • Infographics and Illustration

The Challenge

The VelocityEHS team was confronted with the challenge of positioning themselves as relevant industry leaders in both their marketing and online presences. Their team possesses decades of combined experience and expertise in the EHS and ESG space, but they realized they needed to adopt a new branding approach in order to solicit the recognition their work deserves.


The Solution

The Rule29 team believed that one of the most effective ways to boost the online presence of the VelocityEHS brand was to leverage their capabilities and experience to fuel their marketing strategy. When working with VelocityEHS team on their new website, our goal was to make the user experience both educative and memorable. We recognized that not everybody was going to have prior familiarity with the EHS and ESG industries, and wanted to shine a light on how businesses can benefit from Velocity’s services.


Brand Momentum

VelocityEHS is constantly pushing the envelope in the tech industry, and needed a visual representation to reflect their evolution. Effectively outlining who they are, what they do, and why it matters was going to be essential to giving their new brand clarity and presence. Our team designed this brand guide with bold colors, textures, font styles, and patterns to help VelocityEHS communicate their brand language both internally and externally.


Rule29 plays at the top of their intelligence. Interactions with them are always rooted in kindness, curiosity, play, a sense of humor. It’s just fun to work with people who have their priorities right. They take feedback without defensiveness and strive to do a great job. In short, they really care…and that makes all the difference.

Brad Harbaugh Senior Director, Marketing

Digital Directory

A fresh set of icons can be a great way to spruce or liven up your digital presence! We designed and color-coded this icon library for VelocityEHS so that the end user can enjoy a navigation experience that is vibrant, engaging, and easy to follow along with.