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Video and Animation

Make Your Story Dynamic!

Whether it’s simple or complex, your story is unique. Let us help you tell it in a compelling, memorable, and visually groundbreaking way!


  • Live-Action Video
  • Animation and Motion Graphics
  • Documentaries
  • Commercials and Sizzle Reels
  • Script Development and Voice Over
  • Stop Motion

From scripts to animation to live-action to voice-over for broadcast, corporate, social, and documentary videos, we can tell your brand’s story in the most dynamic and attractive form for your ideal customer, donor, or audience. Watch some of these samples and let’s get moving. Looking for even more samples? Check out our Vimeo page.

Keeping it REEL for you!

Wondering what kind of video might be best for your company or customers? Live-action videos are a great way to make a lasting impression in the big, beautiful world of visual storytelling. These videos feature real-life people, scenes, and sometimes animation as well. Take a look at some of our latest live-action projects.

Someone Taking a Photo of a Girl

Are you giving your story the credit it deserves? The power of sound, vision, and storytelling is at your fingertips. Animated videos utilize digital footage or motion graphics to create the illusion of motion or rotation. This footage is combined with audio (voiceover or music) to create the final piece.


Rule29 has partnered with Fellowes Brands to create all levels and types of videos, animation, and motion to attract buyers to their products. For this first video in the group, we focused on the  LX Series Shredders and how they are built with the quality, durability, and shredding capacity you’d expect from Fellowes, the makers of The World’s Toughest Shredders. We showcased the Series’s beautiful design, efficiency meter, and 100% jam-proof system.

Woman Sitting in Elea Chair at desk

Body Glove, a sub-brand of Fellowes, had Rule29 assist them with the creation of a 30-second advertisement that could visually showcase the features of the Shimmer case. While the copy is important to any advertisement, the visual impact of the reversible sequins on the case was a priority.

We were honored to establish and launch a brand that redefined the ergonomic furniture industry: Elea by Fellowes Studio. Elea is a high-end, innovative, and beautifully designed office chair that redefines sitting by seamlessly moving with your body. We visualized Elea’s features in multiple videos to captivate the attention of B2B and B2C customers alike. This vignette reveals the benefits of movement to holistic wellbeing and highlights Elea’s unique OmniKinetic Suspension technology. Capturing Elea in action allows customers to see how the chair fights stagnation, provides comfort, and provides micro-movements to keep people energized all day long.

CDK Global

CDK Global, is the leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on evolving the automotive retail experience, CDK’s solutions automate and integrate all parts of the dealership and buying process. CDK asked Rule29 to develop a motion graphic video that visually led the viewer through the entire sequence of client engagement with them.

CDK Graphic of four screens

CDK also asked Rule29 to develop a live-action video that walked through the day of an auto dealership manager and affirmed his commitment to excellence through the use of CDK’s solutions.


Maryse, a longtime employee at Allstate, had a story to tell and Allstate wanted to help her tell it. After a period of creative exploration of current trends in visual storytelling, we recommended creating a video that blended audio interviews, live-action, and animation – the perfect match for Maryse’s authentic and playful personality. The video was shown internally to employees to celebrate her contribution to the company, as well as externally to demonstrate Allstate’s caliber of employees and depth of caring for the broader world.

Allstate Logo


Rule29 has been working with Deltran on its many brands. This Battery Tender® Jump Starter video was created to show the versatility and power their new product line provides. The video was featured on shop pages, social media, and other digital platforms. Shorter cuts were created for use on national television.

Battery tender Logo

Sleeping at Last

When we decided to do a music video for Sleeping at Last’s “Emphasis” song, we ended up building the narrative around a little boy and his exploration of a seemingly large and broken world. We chose to shoot the video almost entirely in a macro format – subtly suggesting that we are often limited by our small perspective and much too close for our own good to appreciate the world in all its beauty and mystery. Sleeping at Last stated, “This is a little song about big questions.”

Closeup of a Person Doing a Puzzle

R29: We Are Proud to B

Together, we can work for a better way to do business. We are so dedicated to this idea that Rule29 has become a Certified B Corporation®. This means that you can expect us to conduct business in a way that balances purpose and profit. In everything we do, we are committed to considering the impact of our actions on workers, customers, suppliers, the community, and the environment. In other words, we hold ourselves accountable in every possible way to provide the best solutions for you, your customers, and the world at large.

Rule29 Logo Graphic

Willett Distillery

Hear the family tradition of bourbon making from Willett Distillery, which is one of the oldest family-owned distillers left in Kentucky. Meet the master distiller and their chief whiskey officer as they share what makes Willett truly unique.