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Make your story dynamic!

Whether it's simple or complex, your story is unique. Let us help you tell it in a compelling, memorable, and visually groundbreaking way!

Capabilities Used

Live Action

Wondering what kind of video might be best for your company or customers? Live-action videos are a great way to make a lasting impression in the big, beautiful world of visual storytelling. These videos feature real-life people, scenes, and sometimes animation as well. Take a look at some of our latest live-action projects!


Are you giving your story the credit it deserves? The power of sound, vision, and storytelling is at your fingertips. Animated videos utilize digital footage or motion graphics to create the illusion of motion or rotation. This footage is combined with audio (voiceover or music) to create the final piece.

Stop Motion

One of the best ways to turn stories into action is through stop motion videos. Stop motion composes multiple photographs or video frames into a seamless loop of sequential frames. These videos give the illusion of watching animation, when in reality they are made with still photos. This is an excellent way to bring your brand story to life!

Take Charge

Deltran wanted to showcase their new 10 amp battery charger as the versatile tool not only homeowners need but repair shops as well. We crafted a video to tell their trusted brand story on national, regional, and digital platforms.

Moving a New Brand Forward

In order to launch its new brand, AANA wanted to create a video that created excitement for the future but also honored their history. This video showcases the association’s history and where they are going as they continue to Advance the Scope™.

Fellowes Shimmer Case

Body Glove, a sub brand of Fellowes, had Rule29 assist them with the creation of a 30-second advertisement that could visually showcase the features of the Shimmer case. While copy is important to any advertisement, the visual impact of the reversible sequins on the case was priority.

Fifty Stars: Putting the U.S. in Your Hands

We partnered with Fellowes Mobile to launch the Fifty Stars line of stylish, protective mobile accessories imagined, designed, and produced in the USA. We developed a video to showcase Fellowes' long history of supporting local investment and innovation. Fifty Stars contemporary classic aesthetic combined with historical imagery evokes a sense of originality and trust to give the brand a competitive edge in the mobile phone industry.

Elea - Made to Move

We were honored to establish and launch a brand that redefined the ergonomic furniture industry: Elea by Fellowes Studio. Elea is a high-end, innovative, and beautifully designed office chair that redefines sitting by seamlessly moving with your body. We visualized Elea's features in multiple videos to captivate the attention of B2B and B2C customers alike. This vignette reveals the benefits of movement to holistic wellbeing and highlights Elea's unique OmniKinetic Suspension technology. Capturing Elea in action allows customers to see how the chair fights stagnation, provides comfort, and provides micro-movements to keep people energized all day long.

Built With Quality

LX Series Shredders are built with the quality, durability, and shredding capacity you’d expect from Fellowes, the makers of The World’s Toughest Shredders. Rule29 partnered with Fellowes to showcase the Series's beautiful design, efficiency meter, and 100% jam-proof system.

Creating an aspirational video experience

Optrix by BodyGlove offers you the best in waterproof, rugged iPhone protection, as well as high quality mounts and lenses. For the upcoming release and marketing of their new iPhone 6 model, Optrix asked us to produce an aspirational, emotive commercial that they could use on digital advertising. We not only had the chance to create the concept and script, but directed and produced the spots as well in the Florida Keys.

Youfit Health Clubs Campaign

The Youfit team approached R29 to produce and execute a couple of spots on their national brand awareness ad campaign. These spots highlighted Youfit’s focus on their no-pressure, no-contract philosophy – as well as showcase Youfit’s fun and easy-going culture. The first of two commercials was the “Wedding Spot,” tapping into our familiarity of what commitment really means. Imagery was also pulled from these spots to offer consistency with additional marketing channels, including direct mail, digital, and environmental.

Allstate: Be a Force for Good

Maryse, a longtime employee at Allstate, had a story to tell and Allstate wanted to help her tell it. After a period of creative exploration of current trends in visual storytelling, we recommended creating a video that blended audio interviews, live-action, and animation – the perfect match for Maryse's authentic and playful personality. The video was shown internally to employees to celebrate her contribution to the company, as well as externally to demonstrate Allstate's caliber of employees and depth of caring for the broader world.

CDK Global
CDK Global What

CDK Global, is the leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on evolving the automotive retail experience, CDK’s solutions automate and integrate all parts of the dealership and buying process. CDK asked Rule29 to develop a motion graphic video that visually led the viewer through the entire sequence of client engagement with them.

CDK Global Why

CDK also asked Rule29 to develop a live action video that walked through the day of an auto dealership manager, and affirmed his commitment to excellence through the use of CDK’s solutions.

Burwood Group
Burwood Whiteboard

Burwood Group, a Chicago-based consulting firm that bridges business strategy and technology solutions for high-profile clients in the IT, healthcare, and educational sectors, came to Rule29 looking for some solutions of their own. They needed an update to their look, with materials that showcased the cutting-edge services they provide internationally. Rule29 created a unique whiteboard video to present Burwood’s technical advances in an appealing way, using simple yet clever motion graphics to demonstrate the better outcomes they provide.

Sleeping at Last
Music Video "Emphasis"

When we decided to do a music video for Sleeping at Last's “Emphasis” song, we ended up building the narrative around a little boy (who happens to be producer Bob Davidson’s son) and his exploration of a seemingly large and broken world. We chose to shoot the video almost entirely in a macro format – subtly suggesting that we are often limited by our small perspective and much too close for our own good to appreciate the world in all its beauty and mystery. As Ryan has stated, “This is a little song about big questions.”

University of Iowa
University of Iowa: Nickie & Echo

This video originally started as a podcast, but we felt it would be more impactful as a video experience. So we illustrated the script to help bring it to life an make it visually interesting. This story is about two young students and their anxiety about going to The Belin-Blank International Center for Gifted Education and Talent Development at the University of Iowa.

Raffles Insurance
Setting a new course

After updating this 30-year-old brand from top to bottom we used a video to help reintroduce the new Raffles Insurance brand at their annual owner's meeting. We then followed up to other key stakeholders with an HTML email that provided more information and a link to the video.

Train Heroic
Train Heroic Bumper: Train, Track, and Compete like heroes

Train Heroic is an online training and tracking platform that provides tools and insight to athletes and coaches in order to get the most out of their workouts. One of their key deliverables was video instruction. This bumper was used to bring some consistency and brand to these videos.

Life In Abundance
This Is My Normal Documentary

Rule29 collaborated with Wonderkind Studios and Life In Abundance to create This is My Normal. A sobering documentary exploring two primary questions, “What is poverty?” and “What is normal?”, through the stories and imagery from the slums in Nairobi, Kenya. This is the trailer.

The Wheels4Water Story

After two years of a successful campaign, the Wheels4Water team wanted to share the impact made with current donors and have a promotional piece to share with potential donors. This video starts in 2014, when the team jumped on their bikes to ride from Boston to Chicago, not knowing it would turn into a journey that would raise over $160,000 for several communities in Africa. Follow them as they ride 1,200 miles from Boston to Chicago, and another 450 miles along the coast of California in 2015.

Willett Distillery

Willett Distillery is one of the last few independently family-owned distilleries in the nation. Located in Bardstown, Kentucky, in the heart of the bourbon trail, the family wanted to tell their story in a way that reflected how they craft their bourbon - with intention and passion. Rule29 shot on location and produced a promotional video that conveys those emotions. Oh, and we got to sample a little bourbon too—it’s great!