Close Search
Give us an idea of what you're searching for.
Make your story dynamic!

Whether it's simple or complex, your story is unique. Let us help you tell it in a compelling, memorable, and visually groundbreaking way!

Capabilities Used

Fellowes: Follow the Bankers Box

Inspired by the brand’s “Organization Made Easy” tagline and the versatility of the product across all kinds of businesses, we developed a motion graphics video that featured these boxes being used in a variety of different environments. The hope was to convey that Bankers Box is an ally for any company’s record storage needs. We created a campaign that was fresh and own-able for the brand, using a 3D animation style to make the video feel like it had depth and movement.

Youfit Health Clubs Campaign

The Youfit team approached R29 to help produce and execute a couple of spots on their national brand awareness ad campaign. These spots highlighted Youfit’s focus on their no-pressure, no-contract philosophy – as well as showcase Youfit’s fun and easygoing culture. The first of two commercials was the “Wedding Spot”. This spot taps into our familiarity of what commitment really means to us. Imagery was also pulled from these spots to offer consistency with additional marketing channels, including direct mail, digital, and environmental.

Creating an aspirational video experience

Optrix by BodyGlove offers you the best in waterproof, rugged iPhone protection, as well as high quality mounts and lenses. For the upcoming release and marketing of their new iPhone 6 model, Optrix asked us to produce an aspirational, emotive commercial that they could use on digital advertising. We not only had the chance to create the concept and script, but directed and produced the spots as well in the Florida Keys.

Allstate: Be a Force for Good

Maryse, a longtime employee at Allstate, had a story to tell and Allstate wanted to help her tell it. After a period of creative exploration of current trends in visual storytelling, we recommended creating a video that blended audio interviews, live-action, and animation – the perfect match for Maryse's authentic and playful personality. The video was shown internally to employees to celebrate her contribution to the company, as well as externally to demonstrate Allstate's caliber of employees and depth of caring for the broader world.

Music Video "Emphasis"

When we decided to do a music video for Sleeping at Last's “Emphasis” song, we ended up building the narrative around a little boy (who happens to be producer Bob Davidson’s son) and his exploration of a seemingly large and broken world. We chose to shoot the video almost entirely in a macro format – subtly suggesting that we are often limited by our small perspective and much too close for our own good to appreciate the world in all its beauty and mystery. As Ryan has stated, “This is a little song about big questions.”

Fellowes Shredder Campaign

Fellowes has been a recognized name in workplace innovation and solutions for almost 100 years. Their long-standing commitment to increasing workplace productivity while decreasing hassle is perhaps best exemplified by their line of autofeed shredders, AutoMax. We have had the opportunity to play a part in a number of projects focused on promoting the merits of autofeed shredding and the superiority of the AutoMax product. Rule29 had a chance to partner with Fellowes for the entire process – coming up with the messaging and look/feel of the campaign, helping to establish ad media placement, implementing a comprehensive, 3-month digital ad buy, and strategizing along the way to make sure that our goals for the campaign was met.

University of Iowa: Nickie & Echo

This video originally started as a podcast, but we felt it would be more impactful as a video experience. So we illustrated the script to help bring it to life an make it visually interesting. This story is about two young students and their anxiety about going to The Belin-Blank International Center for Gifted Education and Talent Development at the University of Iowa.

Setting a new course

After updating this 30-year-old brand from top to bottom we used a video to help reintroduce the new Raffles Insurance brand at their annual owner's meeting. We then followed up to other key stakeholders with an HTML email that provided more information and a link to the video.

Forecast5 Analytics

Our 5Cast video was a playful animation, using simple visual elements to not only engage the viewer all the way through the video, but to communicate ideas, items, and stories quickly and effectively. By utilizing a limited color palette, it allows the video to show and take ownership of this color within the market space. The simultaneous animation and movement of several items on the screen make for an energetic viewing with few lulls.

Secure Shredding

Our client originally requested a marker board video, but we felt a video mixing real imagery, infographics, and motion would be a more memorable, interesting, and unique approach. The client felt the end result was a much more impactful and interesting piece.

Train Heroic Bumper: Train, Track, and Compete like heroes

Train Heroic is an online training and tracking platform that provides tools and insight to athletes and coaches in order to get the most out of their workouts. One of their key deliverables was video instruction. This bumper was used to bring some consistency and brand to these videos.

This Is My Normal Documentary

Rule29 collaborated with Wonderkind Studios and Life In Abundance to create This is My Normal. A sobering documentary exploring two primary questions, “What is poverty?” and “What is normal?”, through the stories and imagery from the slums in Nairobi, Kenya. This is the trailer.

The Wheels4Water Story

After two years of a successful campaign, the Wheels4Water team wanted to share the impact made with current donors, and have a promotional piece to share with potential donors. This video starts in 2014, when they jumped on their bikes to ride from Boston to Chicago not knowing that it would turn into a journey that would raise over $160,000 for several communities in Africa. Follow as they ride 1,200 miles from Boston to Chicago, and another 450 miles along the coast of California in 2015.