SETTING A NEW COURSE
Raffles Insurance is a thirty-year-old insurance company that needed a refreshed look and voice. We had the great honor of updating this brand, which is the country’s first heterogeneous captive insurance company, and building the platform for its future growth. After an extensive interview and research process, we redefined the brand essence, voice, and positioning. From there we did a comprehensive redesign of logo, tagline, website, promotional materials, conference design, and recruiting tools.