Does Your Online Brand Know Its Audience?

Topstep

Topstep came to us with a new and beautifully bold brand that had yet to launch. Another agency had carefully crafted the brand based on consumer feedback and the vision to go where no online trading software had gone before. When Topstep launched in 2012, they quickly became an industry disrupter. With this new brand, they took that title even further. Featuring bold type, gritty photography, and speak-no-bullshit messaging, the Topstep team was officially ready to take their site to the next level.

VelocityEHS

VelocityEHS came to Rule29 with the goal of updating their brand and website to match the effort and expertise that they offer in the world of EHS. As VelocityEHS created scalable solutions and infrastructure to better help their client’s long-term strategies, Rule29 sought to do the same with VelocityEHS’s brand. The brand uplift included expanding the brand color palette, as well as linework, icons, and gradients to better communicate the solutions that Velocity had to offer.

Good Tidings

The Good Tidings Foundation has completed over 200 projects by creating opportunities for kids to dream and explore their talents athletically, artistically, and academically. Rule29 is honored to work with them to develop their brand and extend their new website. The site was designed to emphasize their dedication to wonder and to the kids of Northern California and beyond. With this interactive, engaging webspace, Good Tidings is now able to serve communities like never before.

SuperAwesome

SuperAwesome is a company that was started out of a necessity that stemmed from the rapid evolution of modern technology. With how easily accessible every corner of the internet is through a simple web search, we need better prioritize the safety of our youth.

The function of SuperAwesome and their digital advancements protect younger internet users, ensuring that their online engagements are safe and their privacy is made a priority. Outside of general web use, their capabilities expand into apps, television programs, and are becoming increasingly more adopted in the online gaming space as well. We adapted their website and branding assets to feature a youthful and engaging color palette that reminds the viewer of the mission and purpose SuperAwesome is at the forefront of.

The Authority

Much like how we operate at Rule29, The Authority embodies the spirit of working with a purpose. Above all, The Authority values servitude towards the immediate community of Cumberland County, and the state of New Jersey as a whole.

The Authority approached the R29 team with a strong desire to get more out of their website. They envisioned an end product that would both stand out to the audience, and encapsulate the identity of The Authority, articulating the importance behind the services they offer. Because much of their business is centered around economic growth and development, our team saw it only fitting to incorporate angular shapes and pops of color to allude to The Authority’s progressive nature.

Lytho

Lytho is a technology platform designed for marketing teams to achieve better content outcomes. They were founded to remove the burden of manual proofing and expanded into creative project management and digital asset management.

Due to a need for an expedited launch, phase one of the Lytho website was designed and developed in just under a month. Together, we have collaborated with their team on continuing to evolve and build resource libraries they can use for years to come. 

Sunday Strong

Sunday Strong encourages the health and wellness of adults with intellectual disabilities by working with fitness affiliates nationwide to provide one group class a week. Rule29 was honored to design and develop the Sunday Strong website to invite athletes to participate in regular group classes. Fitness facilities and volunteers are also encouraged to support the Sunday Strong community by hosting classes and coaching athletes.

Mind & More

Offering everything from nutrition training to yoga to psychological services, The Mind & More website invites people to pursue holistic health no matter where they’re at in their wellness journey. With a mix of dimensional gradients and line work illustrations, the website communicates the depth of wellness and care customers receive from The Mind & More.

Richwrap

For the last 49 years, RichWrap has offered custom-designed giftwrap ensembles for organizations and individuals who want to give truly memorable gifts.

Rule29 partnered with the RichWrap team to help update and promote this trusted and established brand. Rule29 developed a strategy that allowed us to create a contemporary, user-friendly website, design new wrapping paper styles, develop promotional videos, and launch a new digital marketing campaign for RichWrap’s ideal audiences.

Blackberry Market

We teamed up to create a new website experience that began with mobile-first as analytics showed that is where a majority of their users came from. The site was also developed to grow with the company as they open new locations. Featuring online ordering, beautiful photography, and detailed menus, the Blackberry Market website is sure to make you hungry for some cinnamon rolls (available through mobile ordering).

We also worked with the Blackberry team to create photography recommendations for their food. Everything was shot top-down so that they can easily recreate it in-house. This made sure they were able to update their website regularly without the need for professional help.

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O'Neil Printing

Since 2000 we have been helping O’Neil printing pursue its Traditionally Innovative brand at every level of their communication both internally and externally. Rule29 designed their website to appeal to both the corporate client as well as the designer.

O’Neil’s website highlights its solutions and portfolio in a clear, user-friendly way. The site is outfitted with a Client Center full of resources for every customer.

Verdis

A company after our own heart, Verdis Group helps organizations identify and implement sustainable solutions. Their purpose is to create a thriving and resilient world.

Rule29 partnered with them to develop a clear and compelling website that’s also robust and expandable. As their needs have grown over the years, we’ve helped the site grow with them. It’s been a valuable asset in the expansion of their consultancy, showcasing their high-profile projects and related success metrics.