Why We Ride
During our time in Eastern and Sub-Saharan Africa, we saw the harrowing effects of unsafe drinking water on individuals, families, and communities. Entire generations were affected by waterborne diseases and infection, with little support from the local government. The faces and stories stuck with us.
When we came home, we started to imagine how we, a branding and design firm, could use our abilities, network, and interests to fight the global water crisis in tangible, lasting ways.