We are so dedicated to this idea that we became a Certified B Corporation®. This means that you can expect us to conduct business in a way that balances purpose and profit. In everything we do, we are committed to considering the impact of our actions on workers, customers, suppliers, the community, and the environment. In other words, we hold ourselves accountable in every possible way to provide the best solutions for you, your customers, and the world at large.
Our impact is strengthened by the type of projects we work on. We collaborate with clients in a variety of industries and value working with positive people on positive projects. We screen projects on a case-by-case basis to ensure that they are a good fit with our values.
We primarily evaluate projects rather than clients since many organizations are complex and often engaged in a wide range of activities. For example, it’s possible that we may decline one project while accepting another from the same client, depending on the parameters of each. There may be cases where the parent organization does not meet our ethical criteria in general, and this would lead us to decline all projects from that organization.
Some projects may not fit neatly into a particular category and may fall into a gray area with a mixture of positive and negative features. In these cases, we look to use our best judgment to make sure our creative expertise is used to better the world.
We believe these principles should apply to new clients and ongoing clients alike. At Rule29, we seek to regularly evaluate all of our existing client relationships to make sure that the projects adhere to our code of ethics.