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Our Process

This is how we help YOU be successful.

Every great company has a “secret sauce” that makes them stand out…

And Rule29 is no different (except we’re not exactly keeping it a secret). What sets us apart is the distinctive process by which we approach each and every project—a process that melds curiosity with research, thinking, imagination, collaboration, and caring. At Rule29, you will find that we are obsessed not so much with just coming up with any solution, but coming up with the best solution for YOU.

The Rule29 Process

We see our work as a continuous cycle of questioning, strategizing, and creating:


We begin by exploring and understanding the context of who you are and what your goals are. This includes, but is not limited to, assessing what has been done before, what your competitors are doing, and what your stakeholders’ expectations are. But it’s not just about asking “The What.” It’s also about figuring out “The Why.” Every solution is evidence of the question asked, and unfortunately people are too often satisfied by easy questions and easy answers. Don’t worry, we’ll ask you the hard questions.


Once we have a better understanding, we put on our thinking cap on and start to strategize about the best way to achieve success for you, in whatever way you have chosen to define it. Is your goal brand awareness? A better website? The perfect headline? We’ll put all of our brainpower into figuring out how to get you there, based on everything that we’ve
learned about you.


This is where the magic happens. We put pen to paper (or, more accurately, fingers to computer) and make your dreams a reality. We design, write, and implement the desired strategic vision. Once your brand-new project is ready to launch, you can bet that we will help you figure out the best way to bring it to market, too!


A funny person once said, “Repetition is the key to comedy.” That doesn’t really have anything to do with us, but in our creative process, we always repeat steps 1–3 for all of our projects (whether “finished” or not) to ensure that the creative, strategic solutions that result are always optimized to best serve you and the goals you want to achieve. We see the partnership with our clients as an iterative process—one that can continuously be improved and refined.

How Can We Help You Be Successful?

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