Creative Matter Post
1,200+ Miles of Multimedia
The Wheels4Water ride, a 1,200 mile cycling trip that raised over $90,000 to bring clean water and sanitation resources to a community in Lira, Uganda, required an all-encompassing marketing campaign to make it a success.
As a component of the campaign, we worked hard to create videos (in collaboration with our friends at Wonderkind) that showcased our creative capabilities, but that also worked to establish Wheels4Water as a credible fundraising initiative and show our sponsors that they are in good hands when they partnering with us. Each video was unique to the sponsor for which it was created or the component of the ride it was trying to address (pre-ride, during ride, post-ride). Check out some of the videos, below. Also, if you want to see the extensive collection, make sure to check out our Vimeo page!