Creative Matter Post
WorkStyle Product Line
Acco, partnering with office supply makers Wilson Jones, came to us to develop their Work Style line of high-end office products. They needed three major style sets for the products in order to cater to varying customer tastes, yet they all had to be contained within a similar design structure. To start, we developed the Work Style logomark and created the overall framework. The sophisticated group of products you see here was just one part of the entire Work Style product suite (see related projects below for more). For the collection pictured here, we applied sophisticated patterns and posh colors to everything from binders and folders to magnets and pushpins. The overall product collection was cohesive, fun, and extremely successful.