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Creative Matter Post

Be a Force For Good Video

Allstate approached us about helping produce a human interest story in a “fresh way.” The Allstate team had captured some audio from a longterm employee (of 42 years) named Maryse and wanted a different approach to representing the audio visually. After considering numerous options, we ultimately recommended telling her story via multiple mediums (live action video, motion graphics type, illustration, props, and photography). We wanted to visuals to be playful yet captivating and appropriate for the depth of the narrative. While we are very proud of how the final video turned out, the real hero of the piece is Maryse, who is a shining example of what it means to be a “force for good!”