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Creative Matter Post

Celebrating a Legacy of New Families

The Cradle, one of the foremost adoption agencies in the country, asked us to design their 2013 Annual Report, a report that would celebrate their 90-year history and tradition of adoption excellence. We chose a unique size for the report from previous years, going to a larger (10″ x 10″), square format. This allowed us to incorporate beautiful spreads of current and vintage photography that showcased the agency’s legacy.

Past Cradle annuals had been very content-heavy, featuring a variety of stories and descriptions. This year, we decided to go a more concise direction, using playful illustrations and infographics throughout the report to present succinct facts and stats in a compelling way. This approach created a new experience for donors who are the primary audience for The Cradle’s annual reports.