Creative Matter Post
Common English Bible Release
How do you introduce a new Bible translation into an already crowded and competitive marketplace?
When Somersault contacted us to help them with this urgent project, we were excited about the opportunity. Working together, we developed a memorable launch campaign that was unlike anything in the current competitive arena. We paired bold colors with a fresh illustration style, and when paired with the headline, “Built on Common Ground,” a unique style was solidified that blasted through the clutter of the traditional Bible market. We strategically applied this style to online and print ads, tradeshow graphics, retail environments, videos, and a full sales presentation. All of this worked together to launch this translation into its third printing and gain national attention.