Creative Matter Post
When FONA International wanted to enter into the world of mobile applications, they called upon Rule29 to create the project. R29 partnered up with Citytech, Inc. to design a unique experience for FONA’s clients on how to track and record flavor descriptors or “notes” when creating, tasting and testing various flavors. The end result is a unified set of flavor descriptors that become a common level of communication for flavor developers and chemists when used to create or select a flavor for a food or beverage.
The application was created for a unified experience over all of the available platforms – iOS (optimized for both iPhone and iPad) and Android. The promotion of the app was done through a microsite that can be found at FONAFlavorNotes.com. The site gives users a sneak peek at functionality while also providing a central, platform-agnostic point of marketing contact for all users.