Creative Matter Post
FONA always does things creatively different. They came to Rule29 for a promotional piece that showed potential clients their knowledge and understanding of a particular youth culture. Rule29 came along side them in their efforts and created an energetic booklet full of vibrant imagery and a mixture of textures and handwritten type. The spiral binding, French folded pages and die cutting allowed for added note cards that helped define unique elements that spoke about each age group.