Creative Matter Post
Showcasing Digital Capabilities
As a companion piece to the O’Neil Integrated Brochure (affectionately known as the O’Neil Printing Book of Wonders) we wanted to help O’Neil showcase their digital printing capabilities more in-depth. We decided to create a digital printing brochure, utilizing different digital printing capabilities and a variety of design techniques to inspire O’Neil customers to expand their printing horizons.
The overall theme with a lot of these pieces was creating fun, usable pieces that would help people imagine what could be accomplished for their own campaigns/jobs. Along with the type of paper stock that we chose, we were able to use a variety of techniques like the raised ink or watermark that created and showcased the tactile, sensory experience that only print can provide.