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Creative Matter Post

2010 Annual Report

For the 2010 annual, The Cradle wanted to share stories of how they have helped the dreams of many families and children come true. From the story of a birth parent hoping for a loving home for their child, to the journey of a hopeful adoptive couple, dreaming of building their family through adoption, the goal of this annual was to tell their stories in an uplifting and honoring way. The bright color palette and use of spot illustrations and patterns helped to create a vibrant background for these compelling stories. The oversized format gave this annual the familiar feel of a printed newspaper with an impactful presence, because of the full color images and design.