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Creative Matter Post

2012 Annual Report

After a brand refresh, The Cradle came back to Rule29 for the eighth consecutive year to design their 2012 annual report. With an evolved photography style and a new palette of colors and pattern, this year’s annual was a step in a new direction for The Cradle. The smiling faces of children and their parents remained the heart of the piece – expressing the love The Cradle provides for so many families.