The Design Of an Expert on Being an Expert: Meet David C. Baker

The New York Times once wrote about David Baker, “What’s so compelling about Mr. Baker is that he’s an expert on being an expert”. This episode’s guest, David Baker, is a well-known author of five books (so far), an international speaker, co-host of his podcast 2 Bobs, and advisor to over 900 firms. Enjoy this conversation about David’s start living among a remote Mayan community to becoming a leading authority on positioning, reinventing, and selling for firms in the creative and digital space.