The New York Times once wrote about David Baker, “What’s so compelling about Mr. Baker is that he’s an expert on being an expert”. This episode’s guest, David Baker, is a well-known author of five books (so far), an international speaker, co-host of his podcast 2 Bobs, and advisor to over 900 firms. Enjoy this conversation about David’s start living among a remote Mayan community to becoming a leading authority on positioning, reinventing, and selling for firms in the creative and digital space.