Design Of is a storytelling exploration (and more specifically, a podcast) brought to you by Rule29’s Lab initiative. This fifth season is part of a long-standing desire to more deeply explore how creativity, process, and wonder is woven into culture-shifting ideas and achievements across a range of disciplines. If you like podcasts and hearing the process some incredibly interesting people have taken from the beginning of their career to where they are now, check this out. We have talked to a rock and roll legend, bestselling authors, an Oscar award-winning director, and everyday people trying to make the world a better place. Season five kicks off with Marty Neumeier, one of the leading business authors of our day, and the moment of failure that pushed him into becoming a bestselling author.