Humans are designed to understand and process information through storytelling whether we are sharing our experiences or building a community. Dr. JJ Peterson has spent his lifetime exploring how to define stories and their impact. This episode shares that adventure. JJ is the Chief of Teaching and Facilitation at Storybrand, a marketing company started by the New York Times best-selling author Donald Miller. Storybrand teaches companies how to clarify their message and connect with their customers through a proven methodology. Get ready to learn about JJ’s new book (Marketing Made Easy), his acting career in Hollywood, his teaching experience, and his impact on helping run one of the fastest-growing marketing companies in the industry. He also has a giggle that will brighten your day. Enjoy the episode here.