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Going Green

We Can All Do Something

At Rule29, we have a certain fondness for this little planet called Earth – our home. This fondness motivates us to take steps toward protecting it, so that this generation, and every one after, will be able to enjoy it to the absolute fullest. One of these steps is creating a culture of developing effective strategies to reduce our environmental impact while continuing to provide our clients with world-class design. This involves a measurable recycling process, carbon footprint tracking and goal-setting, employee and client education, and environmentally friendly printing practices. We call this our Green Initiative.

Heating and Cooling

Part of our Green Initiative is publishing some key metrics for our environmental impact as a studio. While energy usage fluctuates throughout the year, we believe its helpful to at least track our usage and conserve where possible. While these numbers certainly don’t make up the full picture of our both positive and negative environmental impact, we feel they are an important guiding light for our progress. Big thanks to Nest for helping us track our energy usage.


As far as green practices go, recycling is about as easy as it gets. Each year, we set recycling goals  We set goals to strive for and sometimes we don’t meet them, but the effort and dedication still makes a difference. This is a breakdown of how we did, in pounds, between 2018 and 2019, so far…

Last Year

2018/2019 Recycling Totals (in lbs)

Green Case Studies

We believe that part of our responsibility is to consult our clients on environmentally-friendly production methods. Here are a few recent projects where we helped clients make a measurably improved environmental footprint.



What if I Was Green?