At Rule29, we have a certain fondness for this little planet called Earth—our home. This fondness is what motivated us to become a Certified B Corporation® and to take steps toward protecting it so that this generation and every one after will be able to enjoy it to the absolute fullest.
Our initial steps started by creating a culture of developing effective strategies to reduce our environmental impact while continuing to provide our clients with world-class brand design. This involves a measurable recycling process, carbon footprint tracking and goal-setting, employee and client education, sharing information, and environmentally friendly printing and coding practices with our selected vendor partners that we audit. We call this our Green Initiative.
Part of our being a Certified B Corporation® has us using our Green Initiative to publish some key metrics for our environmental impact as an organization. While energy usage fluctuates throughout the year, we believe it’s helpful to at least track our usage and conserve where possible. While these numbers certainly don’t make up the full picture of our both positive and negative environmental impact, we feel they are an important guiding light for our progress. Big thanks to Nest for helping us track our energy usage.
As far as green practices go, recycling is about as easy as it gets. Each year, we set goals to strive for, and sometimes we don’t meet them, but the effort and dedication still makes a difference. This is a breakdown of how we did, in pounds, between 2020 and 2021, so far.
Here is a helpful article on Electronic or E-Waste Recycling for those wondering what to do with those old electronic devices (E-waste is the fastest-growing source of trash in the world).
Composting not only turns your compostable items into something new and usable, but also reduces the amount of trash bags, time, and effort spent in waste management. Composting not only reduces landfill waste and incineration, thereby decreasing harmful emissions but also can get your whole team into pitching in. You can use the compost in office gardens, plants, or share it with the team to use at home or with your work neighbors.
Here is an article on work composting and here is an infographic of what you can compost. You can measure how your compost is doing by looking at key pieces of information like compost temperature, oxygen percentage, and moisture content. We use temperature for ours.
One of our most precious resources so we are committed to tracking our usage. Our current target is to reduce our use by 5% every year. All businesses can do something—here is a great resource for ways you can.