Here’s how your business can do more and make an impact this year

When you think about making a difference in the world, where do you start?

You’re not alone if you don’t know where to begin. At Rule29, we believe that no matter how big or small the group, every person, community, or organization can make an impact—and that everyone deserves to know how to do it.

That’s why we’ve put together this downloadable guide for organizations, communities, and individuals like you that walk you through the process of strategizing and designing measurable and sustainable impact projects. These exercises are part of our proven design thinking process that we’ve used to help hundreds of clients make clear choices about their business goals and do more good.

Use Your Time & Resources Wisely.

When you’re trying to accomplish something meaningful, whether it’s your own personal mission or a project at work, it can be difficult to figure out what action to take and when. How do you create impact? How do you make sure your time, energy, and resources are spent well? How do you stay on track and focused on what really matters? We can help.

Make clear choices about your business goals and do more good.

Does the work you do really matter? What would it look like to know that your organization’s goals weren’t just arbitrary, but actually had an impact on the people and communities you serve? What if they could be measured, and what if you could increase them over time? This guide will help you answer all of that and more.

Make the most of the opportunities. 

The old saying “if you fail to plan, you plan to fail” is still entirely relevant in the business world. By using a planned, strategic approach such as The Path to Impact, you can avoid preventable pitfalls and ensure you’re giving your business the best chance at realizing good returns on investment.

Hit Your goals.

If you’re aiming to have a positive impact through design, then the Path to Impact™ will help ensure you’re innovating and advocating with your goals always in mind, that you stay inclusive in your process, set up a measurable course of action, and consider the consequences of your decisions along the way. Whether you are working alone, in a small group, or aligning with an entire community with a range of stakeholders, this process and guide will help you hit your goals of doing more to develop a better world.

What’s inside the guide?

With our proven design thinking exercises, you and your team will have access to 18 proven design thinking exercises that will help you:

• Come up with new ideas and test your assumptions, make decisions, and gain alignment. 
• Get to know the people you’re working with better, invite vulnerable conversations and establish an environment of trust and freedom of expression
• Uncover new information and essential needs, align your collective goals, and understand the problem as it is or how it could be perceived by others
• Find themes among your group to explore, build a narrative, and find “wow” moments for your story
• Develop priorities and hierarchy, generate actionable to-do’s, prototype content structure, and balance importance and feasibility