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Crafted by Justin Ahrens

It’s About Brand Time

Using the undeniable power of infographics.
  • # branding
  • # clarity
  • # iconography
  • # infographics

With today’s fight for attention seemingly growing every second because of the amount of messaging and the speed of life, one of the most impactful ways to get a message across is with infographics.

Well-written content is always important, but there is real power in sharing information visually for viewers to work through, share, and consume. For example, in a study by the Massachusetts Institute of Technology (MIT), researchers discovered that online users can view and connect with images in as little as 13 milliseconds. When you need to convey a complicated concept, technical data, or a large amount of information, using wellcrafted infographic images to do so is a smart choice.

In case you’re not familiar with the term, an infographic is a  graphic representation of information intended to present knowledge and data quickly and clearly.

But the best way to define it is to show you 🙂

Stats showing difference between visuals and text

Now, infographics are not new. In fact, you may be using them in your marketing currently. But that’s the very reason infographics need to be well crafted. Good ones inspire; poorly designed ones are a turnoff. Here are just some of the ways infographics can really help you:

  • Quickly communicating complex information or ideas
  • Giving instructions and directions
  • Easily shared by others within your organization
  • Increasing brand awareness
  • Showing expertise and thought leadership
  • Building digital traffic and increasing SEO

There are a variety of infographics styles that you can use as well. Some options include: 

Image-driven infographics

Rule29 Image-driven infographics

Type-driven Infographics

Rule29 Type-driven Infographics

Motion Infographics

CDK Global What Video from Rule29 Creative on Vimeo.

 

Statistical Infographics

 

Process Infographics

Rule29 Process Infographics

 

The right infographic choice for you depends on the type of information, the personas you are reaching out to, your brand, and your ultimate end goals. Curious on how to figure that out or where to get started?  Contact us today we are here to listen, brainstorm, and deliver whatever infographic or other solution you need. We are here to help your brand be clearer and more engaging!