At Rule29, we find that we’re the happiest when we do good for others, which is exactly why the Love Each Other project was started. LEO is a Give and R29 Labs project at Rule29 that was built to allow creative exploration while inspiring others to spread positivity. The mission of LEO is to encourage everyone to show more love—and in today’s world we sure need it.
Social media is full of funny memes and current events, but how often do you see a post that makes you wonder Hmm, have I done that recently? Using beautiful art to remind our followers of simple tasks like holding the door, sending a letter to a friend, or simply being kind will result in a ripple effect to those around us. We want our followers to see positive messages on their timelines and feel encouraged to act on them by getting more involved in the LEO movement.
LEO allows us at Rule29 to practice new design techniques and partner with other graphic designers in our network. We learn how to be better at our jobs while sharing messages that make us happy, and we’ve had a lot of fun with this. It is our hope that LEO will inspire individuals to make the world a better place. Stay tuned for more LEO on Twitter and Instagram, and be sure to tag us in your posts with #LEOMoments. We love to repost our favorites.