When we had the opportunity back in 2017 to redesign Batavia Public Schools logos and mascots we never could have imagined that at some point they would be needing facemasks. Even though Batavia is not starting school in-person this fall, these masked mascots are a great way to keep their students motivated to wear a mask during the pandemic. We know that if we were in school and saw this design on a mascot, it would not only bring a smile to all of our faces but it would be a fun reminder as we continue to adjust to the new normal.
During COVID-19, everyone has had to learn how to shift in so many aspects of life, and it has become very important for brands to change not only their messaging but visual aspects of the company! Whether it’s fewer group photos (let’s hope for some soon) to having those mascots masked up just like all of us, pivoting is essential for all companies.