My Cause, My Cleats is a wonderfully holistic display of leveraging the power of creative advertising to promote a worthy cause. Since 2016, My Cause, My Cleats has been an active, player-led campaign in which the players would select a charity or similar cause to advocate for. They showcase the charity they are supporting by having cleats custom designed with that charity’s logo and branding to wear in their games. Recently, we’ve seen a number of cleats featuring logos and brand styling of some of Rule29’s awesome clients! Past projects we’ve seen represented by My Cause My Cleats include LifeWater, Good Tidings, and as of this past week, Lifewater again with the Titans and Bright Star for our hometown Chicago Bears! We are thrilled to see these organizations carrying out our mission of “making creative matter” through their avid support of these life-changing causes.