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#ColorOf: An Experiment in Human Interaction and Color

We’ve always been plagued by the question, “How is the world seeing right now?” To answer that question, we’ve developed a little internal passion project called #ColorOf. Whatever hashtag, whether #wonder or #taco, you can now see the colors people are using to express those moments. #ColorOf grabs in real time the predominant colors of the latest Instagram posts associated with the hashtags you choose to render. It then creates an image displaying an assortment of those colors. With the constant stream of new posts, watch how colors and moods change. Customize and tweak images with various settings! Ask your own questions and experiment with different hashtags at thecolorof.org.