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R29 Throws It Back for Christmas 2016

To say Christmas is a favorite holiday at Rule29 would be an understatement. Christmas is the ONLY holiday to us.When it came time to create our annual Christmas card to round out 2016, we knew that we wanted to make it big and bold…like 1990’s big and bold.

Enter: The Rule29 Holiday Giftbook

Here we brought together a glorious set of products that will inspire smiles and joy during the holiday season. From practical gadgets to fashion-forward wearables, our goal was to make gift giving easy and enjoyable (and hilariously awesome).  All of this was paired with a 1990’s JC Penny’s Christmas aesthetic and presented in the style of a cheap mail-order catalogue.

We hoped this tongue-in-cheek holiday card would bring much laughter and add to the hilarity and joy of the season.