We’re Open!!!… Now What?
Things have changed. Message your customers appropriately.
We have kept ourselves busy during quarantine and it seems our worlds are slowly opening back up at differing levels. We are so excited to safely begin enjoying our local favorites again. As the world shifts once more, it is important to make sure your customers and clients recognize how you have been, how you are opening, and the variety of precautions you are taking. There are a number of different ways you can do this. Below are some of our recommendations that are cost-effective and impactful.
Providing regular updates on your social channels is super important because your follower base is looking to hear more information from you. Make sure you update your hours, your requirements for entry, and what you are continually doing to keep your employees and customers safe.
Whether you have a funnel or beginning your funnel make sure you have RELEVANT and timely updates whether it is with sales, offerings, or something else that is newsworthy. If you aren’t sure where to start when it comes to marketing automation, download our checklist here!
While digital ads require a media buying budget, you can set the budget you want and target your ads to your ideal audiences for more of an impact. Bonus points, you can also create lookalike audiences based on your email database where ads can be served to people who have similar interests and demographics of your current customer or client. Man, we love technology.
You don’t need us to tell you that the world is different. With that, make sure you have the right message for your customers to engage with timely and relevant communications. If you need help setting these platforms up, we are ready to help guide the way.