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Being a participant in an event that puts you on the hot-seat in front a few thousand of your peers competing against some greats of design was the setting for Print magazines Iron Chef at the HOW Design Conference. The 2005 installment, done Las Vegas style, of the event featured Stefan Bucher from 344 Design, Zoa Martinez from Zona Design and crowd favorite Jason Robinson. R29 Principal Justin Ahrens won the first round, but lost in the end to the brilliance of Jason Robinson and the PoPo. More photos here!