Rule 01

Back to Rules
A map with a wild dotted line trailing off and eventually leading to the destination
A map with a wild dotted line trailing off and eventually leading to the destination

Rule 01

Know Where You Are Going.

Then Go.

Rule 02

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A series of "Why"s written in different fonts
A series of "Why"s written in different fonts

Rule 02

Demand Meaning.

Start with “why?”

Rule 03

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A burger asking a bottle of ketchup "Does this plate make my buns look big?"
A burger asking a bottle of ketchup "Does this plate make my buns look big?"

Rule 03

Tell the Truth.

… to yourself first, then others.

Rule 04

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A heart nested within a head, nested within a house, nested within planet Earth
A heart nested within a head, nested within a house, nested within planet Earth

Rule 04

It’s Not About You.

(As much as you want it to be.)

Rule 05

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A person bungie jumping. Around them are hand-written affirmations.
A person bungie jumping. Around them are hand-written affirmations.

Rule 05

Be Committed to What You Do.

If not, do something else. Life is too short.

Rule 06

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A couple of loved ones hugging atop a pile of material possessions.
A couple of loved ones hugging atop a pile of material possessions.

Rule 06

Put People First. Things Second.

Simple and obvious, we know…but you’d be surprised.

Rule 07

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Rule 07

Trust Yourself.

You’ve got this.

Rule 08

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A single potted cactus against a green background.
A single potted cactus against a green background.

Rule 08

Keep Something Green Alive.

It’s less risky than having kids or pets, and it’s sure to brighten your day!

Rule 09

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A heart icon talking to another heart icon
A heart icon talking to another heart icon

Rule 09

Call Your Loved Ones.

Trust us – they misses you.

Rule 10

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A man attempting a pull-up on a metal bar. His arms are shaking and he's sweating profusely.
A man attempting a pull-up on a metal bar. His arms are shaking and he's sweating profusely.

Rule 10

Break a Sweat.

Exercise daily, train constantly, become better.

Rule 11

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A set of ears set against a teal background.
A set of ears set against a teal background.

Rule 11

Listen more, talk less.

Then repeat.

Rule 12

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Cyberpunk car with a bumper sticker that reads "How's My Driving?"
Cyberpunk car with a bumper sticker that reads "How's My Driving?"

Rule 12

Ask for Feedback

It’s the only way you’ll become a better human being.

Rule 13

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A boarded-up cave entrance, guarding treasure.
A boarded-up cave entrance, guarding treasure.

Rule 13

Deliver the Bad News First.

It makes the good news that much better.

Rule 14

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A smartphone with a music app opened, showing a playlist
A smartphone with a music app opened, showing a playlist

Rule 14

Listen to Fresh Tunes.

You can always expand your musical palette.

Rule 15

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A glowing greater-than symbol set against a mountainous backdrop
A glowing greater-than symbol set against a mountainous backdrop

Rule 15

Thou Shalt Believe in Something.

Be it people, ideas, or an afterlife, believe in something bigger than you.

Rule 16

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A multi-seat bicycle with five sets of pedals.
A multi-seat bicycle with five sets of pedals.

Rule 16

Play Well with Others.

We were made to collaborate, so don’t sit on the sidelines.

Rule 17

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A row of glasses filled with semi-transparent, swirling water. A large water jug with a drinking spout is in the center with four makers with motivational phrases to hydrate.
A row of glasses filled with semi-transparent, swirling water. A large water jug with a drinking spout is in the center with four makers with motivational phrases to hydrate.

Rule 17

Pee Clear, Daily.

Make sure you hydrate (and don’t take it for granted).

Rule 18

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A friend offering another friend a piece of cake. The cake has "Sorry" piped on top of it.
A friend offering another friend a piece of cake. The cake has "Sorry" piped on top of it.

Rule 18

Forgive.

It’s the only way forward.

Rule 19

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A person relaxing on the beach, drink in hand, and feet in the water
A person relaxing on the beach, drink in hand, and feet in the water

Rule 19

Take Vacations.

It can be across the world, or across town. Make space to recharge.

Rule 20

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The words "Pay Attention" on a blue background with arrows pointing towards the text
The words "Pay Attention" on a blue background with arrows pointing towards the text

Rule 20

Pay Attention to the Little Things.

It’s amazing what you can find when you look.

Rule 21

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A desktop computer with broken shackles coming off of each side of the monitor.
A desktop computer with broken shackles coming off of each side of the monitor.

Rule 21

Don’t Be a Slave to Email.

There will always be another message, so turn it off and be present.

Rule 22

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A mother and child giraffe. The child is reaching for a falling apple.
A mother and child giraffe. The child is reaching for a falling apple.

Rule 22

Eat Well.

You’ll work better, feel happier, and live longer.

Rule 23

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Rule 23

Sometimes You Need to Say “No” to Good Things.

There are only so many hours in a day. Protect your time.

Rule 24

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A row of people working, with the middle person focused, and the other two looking towards her
A row of people working, with the middle person focused, and the other two looking towards her

Rule 24

Don’t Look Sideways.

Do your work well and with gladness, and trust that your team is doing their part, too.

Rule 25

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Rule 25

Celebrate Big and Loud and Often.

You’ve worked hard, you’ve made it another day, you’ve walked 10,000 steps…whatever it is, just celebrate it.

Rule 26

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Rule 26

Clean Your Desk.

Set your future self up for a fresh start (and don’t be a slob).

Rule 27

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A double-exposure image of a woman's head with aeronautical imagery masked within it
A double-exposure image of a woman's head with aeronautical imagery masked within it

Rule 27

Make Learning a Priority.

Be a lifelong student because otherwise, you’re going to be lifelong mediocre.

Rule 28

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A series of statue busts, with a placeholder on a pedestal that reads "You"
A series of statue busts, with a placeholder on a pedestal that reads "You"

Rule 28

Build a Legacy.

Be someone that is sought after versus avoided.