R29 creative director, Justin Ahrens, spoke at the 2008 Create Chaos Conference about Rule29’s collaborative approach to work and added tips and perspective on how to collaborate. The talk was entitled: A Little Help From My Friends – Stop living inside a box and make some friends! Collaboration is key in the creative community, and if you don’t look around to see who you can mix and mingle with, you are missing out. The new Renaissance of the creative industries is making it more necessary than ever to collaborate with others. Remember, the end result is greater than the sum of all its parts, so get out there and collaborate! See some great case studies of collaboration from those who do it best.